wiki/clients/current/quarra/2026-02-09-marketing-call.md · 406 words · 2026-04-05
Marketing Call — 2026-02-09
Brief sync with Lauren Pomaranski and (expected but absent) Lincoln Durham to review active marketing initiatives. Lincoln was unavailable due to back-to-back meetings, which blocked the planned ABM strategy review.
Attendees
| Name |
Role |
Org |
| Lauren Pomaranski |
Client contact |
Quarra Stone |
| Lincoln Durham |
Decision-maker |
Quarra Stone (absent) |
| Karly Oykhman |
Account lead |
Asymmetric |
| Avokerie Onorimuo |
— |
Asymmetric |
Key Decisions
- ABM strategy review deferred. Lincoln's input is required before finalizing targeting and other strategic details. The review will be rescheduled once he's available.
- Parallel copy drafting approved. To avoid a full stop, Asymmetric will draft landing page and ad copy in the interim. No targeting decisions will be made and nothing will be launched until Lincoln has reviewed. A concrete visual draft should also make his feedback session faster.
- Lookbook handled directly between Lauren and Lindsay. Lauren is coordinating the final configuration with the printer (Lindsay) one-on-one. Because Lauren lives two minutes from the printer, she will pick up locally rather than ship, bypassing any delivery delays.
Status by Initiative
ABM Strategy
Blocked — awaiting Lincoln review.
Lincoln was unreachable during the call. Once he reviews the strategy, targeting and launch decisions can proceed. In the meantime, Asymmetric is drafting landing page and ad copy to keep the workstream moving.
Email Campaign
In progress — due EOW (2026-02-13).
The current campaign is nearly complete. The initial technical setup is now finalized, which means future email campaigns will be significantly faster to build.
Lookbook
In progress — Lauren coordinating directly with Lindsay.
Asymmetric is no longer cc'd on the printer thread; Lauren is handling it directly. Local pickup planned to avoid shipping delays.
Fede Outreach
Pending — Lauren to contact today.
Fede had not responded to prior outreach. Lauren committed to following up the same day, with Jim on-site at Fede's location as a facilitating factor.
Action Items
- [ ] Karly — Email Fede re: ABM; cc Lauren
- [ ] Karly — Draft ABM landing page and ad copy; hold on all targeting and launch decisions until Lincoln's review is complete
- [ ] Karly — Finalize current email campaign by EOW (2026-02-13)
- [ ] Lauren — Contact Fede today to follow up on outstanding items