Salone di Milano Email Campaign & Website Working Sessions

Date: 2026-04-05
Attendees (Asymmetric): Karly Oykhman, Melissa Cusumano
Attendees (Quarra): Federica Manca, Monica Luisi, Lincoln Durham, James B. Durham, Lauren Pomaranski

Overview

Alignment call covering two tracks: (1) a promotional email for Quarra's participation in the Flory Salon at Salone di Milano, to be sent by April 13 via Salesforce Account Engagement; and (2) a new twice-weekly website working-session cadence to replace email-only communication and accelerate development progress.

Key Decisions

• Email send date: April 13 (event starts April 20)
• Email platform: Salesforce Account Engagement — enables click/open tracking across the full contact list
• Sender address: info@... (Quarra's general info address)
• Contact list handling: Quarra will provide a spreadsheet (including ~3,100 LinkedIn connections); Asymmetric will upload directly to Salesforce, bypassing manual entry
• Website cadence: Two recurring weekly meetings — Mondays at 9 AM and Fridays at 8 AM (US/Asymmetric time; 4 PM and 3 PM Italy time respectively)
• Cadence start date: Friday, April 11 (Monday April 7 skipped due to Easter)
• Website primary contact (Asymmetric): Melissa Cusumano
• Website attendees (Quarra): Federica Manca, Monica Luisi; Gigi may join optionally

Salone di Milano Email — Details

Event: Flory Salon at Salone di Milano, starting April 20
Exhibiting entities: Quarra Italia and Quarra Stone

Email content to include:
- Booth/location and times for both Quarra Italia and Quarra Stone
- Invitation to attend a live hand-sculptor presentation (requested by the Lombardia region; likely to receive press/TV coverage)
- Images of the sculptor's work/pieces

Contact list sources:
- Existing Quarra/Quarra Italia contacts (being migrated into Salesforce as leads)
- ~3,100 LinkedIn connections (Federica) — to be exported to spreadsheet and uploaded by Asymmetric

Note: Quarra is in the process of adding older contacts as leads in Salesforce. For this send, a spreadsheet upload is the faster path. Federica flagged that LinkedIn contacts may be for mailing only (not necessarily for full Salesforce lead creation) — Quarra to clarify preference when sending the spreadsheet.

Website Working Sessions — Context

The shift to a structured cadence was driven by Quarra's frustration that email-only communication was slow and confusing for iterating on individual pages. Monica Luisi is newly onboarded (~1 month) and will now be the primary Quarra-side collaborator on the website alongside Federica.

Access: Asymmetric to grant Monica Google Drive access (same day as this call).

Action Items

Related

• ^[1]
• ^[2]