Q1 2026 OKRs for Quarra Stone (referred to internally as "Korra"), owned by Karly Oykhman. These objectives were drafted based on ongoing conversations with the client and reviewed during the [1] meeting on December 15, 2025. Final OKRs are pending client review before end of year.
A key strategic concern raised in review: Quarra must be able to attribute new client wins to Asymmetric's work. Without visible attribution in Salesforce, the engagement is at risk long-term regardless of client satisfaction with deliverables.
Quarra's sales team is shifting to an Account-Based Marketing (ABM) approach, targeting specific known prospects with high-value project potential. Our role is to support that motion with marketing and sales enablement.
Key Results:
- Secure 1–2 large projects ($50k–$200k+) attributable to Asymmetric-supported outreach annually
- At least one closed deal traceable in Salesforce to a campaign, asset, or touchpoint we produced
Context:
- ~50% of current Quarra work comes from repeat clients or relationship referrals — ABM aligns with this reality
- Primary buyers include governments, universities, and large institutions with long sales cycles (1–2+ years)
- Wide-net Google Ads are a poor fit given minimal search volume for their niche; ABM is the right pivot
- Sales enablement materials (pitch decks, brochures, ROI calculators) should be included in this objective's scope
"Design Assist" is Quarra's primary competitive differentiator. Q1 efforts should ensure this capability is consistently communicated across all channels.
Key Results:
- Design Assist messaging present and prominent across website, social, and any new campaign assets
- At least one new content piece (case study, explainer, or feature) published highlighting Design Assist in Q1
Quarra uses Salesforce, and Asymmetric manages it. The goal is to ensure the platform serves the full team — sales, project management, and the broader Quarra Italia integration.
Key Results:
- Sales pipeline stages configured and actively used by the sales team
- Project management workflows established in Salesforce
- Quarra Italia team onboarded or integrated into relevant Salesforce processes
Context:
- This objective also supports attribution: if Salesforce is properly configured and used, we gain the pipeline visibility needed to prove ROI (see O1)
- Without deal tracking in Salesforce, Asymmetric cannot demonstrate that its work is generating revenue
"We need to somehow get some attribution. We need to somehow play a role in getting them some new clients. I doubt very seriously you could go into Salesforce and find a deal and say, this is one we got you. And we need to try to do that." — Mark Hope