Reynolds' website was updated with a new Zoho chatbot, replacing the previous Gohan-level chatbot (which has been disabled). The Zoho chatbot is now the sole chat widget on the site. A critical follow-up task is integrating the chatbot with Google Tag Manager (GTM) so that chat events can be tracked for performance measurement and ROI analysis.
During the [1], Mark noted that the Zoho chatbot had been deployed but GTM integration was not yet in place. Without this integration, there is no way to measure how the chatbot is performing — whether users are engaging with it, completing conversations, or converting.
"One thought on that, maybe make a note, is we need to be sure that chatbot is integrated with Google Tag Manager and stuff so that we can track chats."
— Mark Hope
| Item | Status |
|---|---|
| Zoho chatbot deployed on Reynolds site | ✅ Live |
| Old Gohan-level chatbot disabled | ✅ Done |
| GTM integration for chat event tracking | ❌ Not yet implemented |
Connect the Zoho chatbot to Google Tag Manager so that chat interactions fire as trackable events. At minimum, the following events should be captured:
These events, once firing in GTM, can be pushed to Google Analytics and/or Google Ads for conversion tracking and ROI reporting.