wiki/clients/current/sbs/_index.md · 588 words · 2026-04-05

SBS (Seamless Building Systems)

Status

Active — Website rebuild in progress, targeting early April 2026 launch.

Overview

Seamless Building Systems (SBS) is a commercial roofing contractor based in Brookfield, Wisconsin, serving the greater Milwaukee area. Services include roof inspection, repair, maintenance, restoration, and installation (TPO, EPDM, asphalt shingles, modified bitumen). The company is pursuing roof restoration as a growth area.

Current engagement centers on a full website rebuild with SEO optimization, blog content, and Google Ads strategy (post-launch).

Key Contacts

Name	Role	Email
Brandon Aman	Client lead / content owner	brandon@sbswi.com
Chris Sisinni	Client stakeholder	chris@sbswi.com
Melissa Cusumano	Asymmetric project lead	melissa.cusumano@asymmetric.pro
Sebastian Gant	Asymmetric account	sebastian.gant@asymmetric.pro

Active Projects

Website Rebuild & Launch

Goal: Replace outdated site that is not indexed by AI-driven search engines
Target launch: Early April 2026 (April 6th meeting flagged as checkpoint)
SEO focus: Increase Milwaukee keyword density throughout; Brookfield and Southeastern Wisconsin as secondary terms
Post-launch: Google Ads strategy to be developed with Mark

Blog Content

Several blog posts drafted and laid out in Miro; need to be built in CMS
"Cost Comparison at a Glance" content pending from Brandon
Previous SBS blog posts to be migrated to new site

Logo Refresh

Bottom-left logo option selected for email signatures and digital use (clean, includes full "Seamless Building Systems" name)
Separate "boxier" logo planned for branded apparel

Open Action Items

Brandon (client):
- [ ] Provide "Cost Comparison at a Glance" content for blog/graphic
- [ ] Write FAQ answer: "What happens after the inspection?" (plan creation → repair/restore/replace → maintenance program)
- [ ] Revise Roof Restoration page copy with focus on moisture detection as the qualifying factor (thermal drones, detection methods)
- [ ] Update "Certified Installers" section on About Us page (current: TPO, EPDM, Restoration; future: PVC)

Melissa (Asymmetric):
- [ ] Implement all approved copy edits across pages
- [ ] Build out blog posts in CMS
- [ ] Apply new logo to email signatures and other assets
- [ ] Confirm April 6th meeting as launch date approaches

Key Decisions Logged

Decision	Detail	Source
Warranty language	SPS warranty is "provided"; manufacturer warranties are "available" (optional, at cost)	^[1]
Warranty on repairs	Remove all warranty mentions from Roof Repair & Maintenance page — repairs are short-term fixes, not universally warrantied	^[1]
Three-tab shingles	Remove from copy; phased out in the region	^[1]
Shingle terminology	Consolidate "architectural" and "dimensional" (same product); designer/luxury shingles to be added later	^[1]
Roof Restoration page	Revise to be less verbose; lead with moisture detection as the qualifying criterion; cross-link to Roof Repair page	^[1]
FAQs	Move restoration FAQs from homepage to Roof Restoration page; homepage FAQ section removed	^[1]
BBB logo	Remove from About Us — SBS is not a paying member	^[1]
Logo selection	Bottom-left option chosen for digital/email use	^[1]
Milwaukee keyword density	Increase "Milwaukee" references throughout site; prioritize over "Brookfield" for search targeting	^[1]

^[1] — Copy review & launch prep session (Apr 2026)

First Seen

2026-04-05 (earliest source document ingested)

Last Activity

2026-04-05

Sources

2026 04 05 Sbs Website Copy Review Launch Prep