Working session with Seamless (Brandon Aman, Chris Sisinni) and Asymmetric (Melissa Cusumano, Sebastian Gant) focused on two objectives: resolving outstanding access blockers for the new website build, and reviewing all existing case studies to determine what carries forward to the new site.
Attendees:
- Melissa Cusumano — Asymmetric
- Sebastian Gant — Asymmetric
- Chris Sisinni — Seamless (external)
- Brandon Aman — Seamless (external)
chris.sbsw email. Asymmetric added as a collaborator user, removing the need to share credentials going forward.chris.sbsw email; Sebastian reset and gained access.| Layer | Current | New |
|---|---|---|
| Hosting | Hibu | Asymmetric (self-managed WordPress) |
| DNS | Cycron | Cloudflare (pending Mark's confirmation) |
| CMS | Hibu proprietary | WordPress |
Key pain point resolved: Brandon expressed frustration that Hibu's setup gave Seamless no meaningful control over their own website. The new architecture puts Seamless in full control — they can make changes directly in WordPress or route them through Asymmetric.
Asymmetric will compile all new login credentials into a master document and share with Seamless.
Keep if:
- Strong visuals or recognizable brand name (Hotel Metro, Grain Exchange)
- Unique or unusual application (Benihana parking lot coating, Amco Pump solar field)
- Federal/institutional client (U.S. Coast Guard)
- Demonstrates a specific material system (metal roof, EPDM, TPO)
- Has or can obtain a client testimonial
Merge if:
- Multiple phases of work for the same client at the same or related properties (Fiber Resin, Elsco)
Discard if:
- Generic residential work
- Redundant with a stronger example already selected
- Poor visuals with no path to improvement
| Case Study | Notes |
|---|---|
| Multifamily Milwaukee | Keep |
| Golden Dome | Keep — need better photos |
| Apartment Building (7x) | Keep |
| Metal Roof on Manufacturing Facility | Keep |
| Elsco (Phase 1 + Phase 2) | Merge into one page — 5-year multi-phase project, unified warranty story |
| Hotel Verdant | Keep |
| Electric Wire Processing | Keep |
| Grain Exchange | Keep |
| U.S. Coast Guard | Keep — federal client credibility |
| Multi-Roofs on Manufacturing Facility | Keep |
| Hotel Metro | Keep — recognizable Milwaukee name |
| Fiber Resin (multiple locations) | Merge into one page — different buildings, same client |
| Elite Properties | Keep — unique application |
| South Wayne School District | Keep |
| Ogden Townhomes | Keep — rename title (Ogden is property manager, not project descriptor) |
| Dollar Tree | Keep — currently mislabeled as "Building Owner Apartments"; rename |
| Building Products Wholesaler | Keep — large job |
| Jet Technologies | Keep — testimonial available (Brandon to provide) |
| Butler Manufacturing | Keep |
| Benihana (parking lot coating) | Keep — unique application, coatings heritage |
| Amco Pump | Keep — 1,000-unit solar field roof integration |
| Wix Wood Floors | Keep — Google review testimonial available |
| Four-Story Apartment Building (siding) | Keep — siding may be re-advertised |
Note on siding: Seamless does not currently advertise siding but may resume. Two siding case studies retained for that eventuality.
All case studies will be rebuilt in a standardized layout. Key elements:
| Tier | Examples |
|---|---|
| Primary — Project Type | Commercial, Residential, Industrial, Federal |
| Secondary — Material/Application | EPDM, TPO, Metal Roof, Coatings, Siding |
Brandon Aman to finalize filter category list with his team and share with Melissa.