wiki/clients/current/seamless/_index.md · 259 words · 2026-04-05
Seamless Building Solutions — Client Index
Commercial roofing contractor based in the Milwaukee/Southeastern Wisconsin area. Operating as SBS Wisconsin (sbswi.com). Active website redesign and SEO strategy engagement.
Status
Active — Website redesign in progress, targeting end-of-March launch.
First Seen
2026-03-09 (earliest meeting on record)
Last Activity
2026-03-09 — Website review and SEO strategy meeting covering homepage imagery, copy, content strategy, and case study structure.
| Name |
Role |
Email |
| Brandon Aman |
Owner / Primary Decision-Maker |
brandon@sbswi.com |
| Chris Sisinni |
Team |
chris@sbswi.com |
Asymmetric Team
| Name |
Role |
| Melissa Cusumano |
Account Lead / Copywriter |
| Sebastian Gant |
Strategy |
Active Projects
Website Redesign (sbswi.com)
- Platform: WordPress on SiteGround (migrating DNS)
- Target Launch: End of March 2026
- Next Meeting: March 23, 2026
- Status: In review — homepage edits underway, inner pages and case studies pending
Key Decisions on Record
- SEO geography: Shift from repetitive "Brookfield" keyword to broader "Southeastern Wisconsin" framing; monitor post-launch to refine
- Imagery standard: All stock photos must reflect Midwest/Milwaukee aesthetic — no mountains, no tile roofs, no non-regional visuals
- Address: Replace UPS Store P.O. box with physical Wauwatosa office address in footer
- Case study categories: Remove "Industrial"; finalize structure (current: Commercial, Residential, Multifamily — proposed simplification: Steep Slope / Low Slope)
- Content collaboration: Brandon Aman to use Google Docs "Suggesting" mode to preserve SEO-driven copy structure