Skaalen Retirement Services

Note: This client appears in source documents under the name "Scallon" (likely a phonetic transcription artifact). The facility referenced is a senior living community in the Stoughton, WI area. Confirm legal entity name and update accordingly.

Status

Active

First Seen

2026-03-25 (earliest source doc)

Last Activity

2026-03-25

Key Contacts

Active Projects

• SEO / Domain Rating: Current DR is 12; target is 30. Mark to re-run a $200 link-building campaign that previously lapsed. See ^[1].
• Google Ads: Reactivation in progress (credit card on file confirmed as of 2026-03-25).

Key Facts

• Ranks #2 in Stoughton for relevant search terms (location-dependent).
• 300-person waitlist as of March 2026 — strong indicator that current marketing is performing well.
• Received a phishing-style SEO solicitation from "AdLead to Conversion" (Sean Bolton); dismissed as low-credibility. Melissa to reply to Chris with context on geo-dependent rankings and overall SEO health score.
• A billboard was previously placed near a competitor (Kettle Park) location to capture dissatisfied prospects.

Related Docs

• ^[1]