wiki/clients/current/three-gaits/2026-04-05-capital-campaign-landing-page-design.md · 422 words · 2026-04-05
Capital Campaign Landing Page — Design & Image Organization
Overview
Mark and Jolie met to organize images for the Three Gaits capital campaign landing page and confirm the designer briefing. Mark had already met with Melissa earlier that day and walked her through the project; designer Wukash was assigned to create the first mock-up. The session focused on curating and organizing the image set in Google Drive and confirming the text content was sufficient to proceed.
Attendees: Mark Hope (Asymmetric), Jolie Hope (Three Gaits)
Date: 2026-04-05
Key Decisions
- New Google Drive folder created: "Capital Campaign Landing Page Images" under the Three Gaits shared drive, to serve as the single source of truth for the designer.
- Image source: Photos copied from the existing "WAPTRAP 2025 Landing Page Photos" folder under Photos & Images.
- Additional image added: "Overhead View" rendering of the new building design (sourced from Projects → Capital Campaign → New Design Renderings).
- Knox Portrait removed from the selection; replaced with an image of Java.
- Text content approved as-is for the initial mock-up; edits may follow after seeing the first draft.
- Designer reference: The mock-up built the previous day was shared as a starting-point layout.
Action Items
- [ ] Mark — Email designer (Wukash) with location of images in shared drive ("Capital Campaign Landing Page Images" folder) and confirm text is approved for use.
- [ ] Mark / Jolie — Review first mock-up when received (expected within ~1 day of meeting).
Image Curation Notes
| Decision |
Detail |
| Base image set |
Copied from "WAPTRAP 2025 Landing Page Photos" |
| Added |
"Overhead View" — new building design rendering |
| Removed |
Knox Portrait |
| Added |
Java image (added by Jolie) |
| Coverage |
Young riders, older riders, indoor shots, outdoor shots |
Jolie confirmed the set provides sufficient diversity and volume. A wheelchair-rider photo (older, horse no longer at Three Gaits) was noted as emotionally resonant but not included due to relevance concerns.
Designer Briefing Summary
- Designer: Wukash (assigned by Melissa)
- Briefed by: Mark (met with Melissa morning of 2026-04-05)
- Assets provided: Image folder in shared Google Drive + link to text document
- Starting point: Mock-up layout built the prior day
- Text status: Approved for initial design; may be revised after first mock-up review
- Expected delivery: First mock-up within approximately one day