Bi-weekly check-in with the [1] team covering Bing Ads launch, Spotify advertising exploration, DoorHallway Meta and LinkedIn campaign setup, Seattle seminar geo-expansion, and regional budget reallocation.
Meeting recording: https://fathom.video/calls/429319964
Next meeting: 2025-10-17
| Name | Role | Org |
|---|---|---|
| Sebastian Gant | Account lead | Asymmetric |
| Paul Buniel | — | Asymmetric |
| Robyn Ogden | — | Trachte (client) |
| Jessica Rudnicki | — | Trachte (client) |
| Miranda Strong | — | Trachte (client) |
Short check-in following the previous week's meeting. Agenda covered five areas: Bing Ads setup status, Spotify as a new channel, DoorHallway display campaign readiness on Meta and LinkedIn, upcoming trade show PPC, and seminar geo-targeting adjustments. A late addition from Robyn surfaced a regional budget imbalance flagged by Trachte's Director of Sales.
Campaigns were imported from Google Ads into the correct Trachte Bing account (F1498584). All budgets set to $5/day as a conservative starting point. A payment hold is blocking the account from going live — Robyn to update the credit card on file.
An access issue was discovered during the call: Sebastian had accidentally invited the Trachte team to the full agency portfolio rather than the specific Trachte account. This will be corrected post-call by revoking and re-inviting to the correct account only.
"Bing tends to be cheaper, so a lot of times it won't even fully spend your budget. We'll have to see which ones it's spending." — Sebastian
Sebastian shared a document outlining Spotify ad formats (audio, video, podcast-specific) and a sample pilot plan. The team expressed genuine interest, particularly in podcast targeting for self-storage and entrepreneurship content. Robyn noted that direct podcast sponsorship outreach has been blocked (shows at capacity), making the platform route appealing.
Key open questions before committing budget:
- What percentage of Spotify users are on free (ad-supported) vs. premium?
- Can ads be placed on specific self-storage or passive income podcasts, or only by topic/interest category?
- Apple Podcasts noted as a potential supplemental channel (Sebastian subscribes to self-storage podcasts there)
This is top-of-funnel / awareness spend — direct attribution to leads will be limited.
Static display ads and video creative are ready. Campaign is built in Meta at $10/day but not yet activated — pending confirmation of budget and receipt of a downloadable video file (the YouTube link cannot be uploaded directly to Meta). Once live, Meta will auto-optimize spend between ad types, or the campaign can be split into separate ad sets for manual budget control.
LinkedIn campaign brief has been drafted by Sebastian. Targeting approach differs from the Meta campaign: LinkedIn will focus on commercial property owners rather than a custom audience. Robyn will complete the brief and return it so the campaign can be built out. Running both Meta and LinkedIn simultaneously will provide useful cross-platform comparison data for the self-storage audience.
Seattle seminar registration numbers are low. Current PPC performance: $0.26 per landing page visit, ~550 clicks. Geographic targeting was previously limited to WA, OR, and the Vancouver area. Expanded during the call to include Idaho and Alberta. Robyn noted Trachte has customers in Montana and Alberta who travel for events.
Indianapolis seminar is also running concurrently.
Both events are on the radar for PPC support. Campaigns are blocked pending landing pages from the Trachte team. No further action from Asymmetric until pages are provided.
Trachte's Director of Sales (Scott) flagged that Southeast and Mid-Atlantic regional reps are not generating enough leads, while Southwest/West reps can't keep up with volume. Midwest and Northeast are holding steady. Sebastian will restructure existing campaigns to isolate these regions and shift budget accordingly. Reference: Trachte regional manager map on their website.