Smart Lock Bundling Partnership

Overview

Chalkteach is pursuing a cross-promotional bundling deal with smart lock companies. The arrangement is reciprocal: customers who purchase a Chalkteach door receive a discount on a partner smart lock, and customers who purchase the smart lock receive a discount on the Chalkteach door. Advertising to support the partnership is under consideration.

Deal Structure

• Chalkteach door purchase → discount on partner smart lock
• Smart lock purchase → discount on Chalkteach door
• Partnership is with one or more smart lock companies (specific partners not named in source)

Advertising & Promotion

• Press releases are being prepared by Chalkteach; they appear to have distribution already scheduled
• Asymmetric may assist with press release publishing and distribution
• Paid advertising tied to the bundling deal is being explored alongside existing campaign activity

Related Campaign Activity

At the time this deal was discussed, Chalkteach also had:
- Two upcoming trade shows at end of October, with Meta ads already live
- Google Ads campaigns being restructured by region (Southeast, Mid-Atlantic) for better geographic insight
- Reddit ads under consideration, targeting subreddits for real estate investors and entrepreneurs

Source

Discussed during the ^[1].

Related

• ^[2]