Trade Show Campaign — Meta Ads & Regional Google Ads

Overview

As of the weekly call on 2025-10-21, Chalkteach (filed here under the Trachte client folder) has two upcoming trade shows at the end of October. Campaign activity is underway across Meta and Google Ads, with a Reddit ads initiative under consideration.

Note: This client is referred to as "Chalkteach" in meeting notes. Confirm canonical client name for filing consistency. See ^[1].

Campaign Status

Meta Ads

• Ads are live for both upcoming trade shows.
• Creative and targeting were set up ahead of the events.

Google Ads — Regional Breakout

• Campaigns are being broken out by region — specifically Southeast and Mid-Atlantic — to enable better geographic insight and more focused optimization.
• Previously, campaigns were not segmented by region, limiting visibility into performance by market.

Smart Lock Bundling Initiative

• Chalkteach is pursuing a co-marketing bundling deal with smart lock companies:
• Buy a Chalkteach door → receive a discount on the smart lock partner's product.
• Buy the smart lock → receive a discount on the Chalkteach door.
• Advertising to support this bundling arrangement is being explored. Press releases are already scheduled by the client.
• Asymmetric can assist with press release publication and distribution if needed.

Planned Initiatives

Reddit Ads

• Proposed: Run Reddit ads targeting subreddits focused on real estate investors, entrepreneurs, and "hustle culture" audiences (e.g., r/realestateinvesting, r/entrepreneur).
• Rationale: Reddit allows targeting of specific subreddits, enabling precise reach to owner-operators and investors who are the likely buyer profile for Chalkteach's product.
• Status: Idea approved for exploration; not yet launched.

Spotify Ads

• Client has shown prior interest in Spotify advertising; additional information was shared during this period.
• Status: Informational — no confirmed launch.

Key Decisions

Action Items

• [ ] Explore Reddit ad targeting options for real estate investor and entrepreneur subreddits
• [ ] Monitor Meta ad performance through trade show dates
• [ ] Evaluate regional Google Ads performance once campaigns are live in segmented structure
• [ ] Confirm whether Asymmetric will support press release distribution for smart lock bundling announcement

Related

• ^[1]
• ^[2]
• ^[3]