Trachte Building Systems

Status

Active — Ongoing PPC/SEO retainer with monthly sync meetings.

First Seen

2026-01-26 (earliest ingested document)

Last Activity

2026-01-26 — Monthly PPC/SEO review covering 125th-anniversary ad refresh, lead tracking improvements, call attribution decision, and event campaign blockers.

Key Contacts

Active Projects

125th Anniversary Campaign

Full refresh of all ad graphics across Google and Meta timed to a mid-March launch. Creative direction: simple, brand-reinforcing messaging anchored to the 125-year milestone. Sebastian to provide performance overview and creative guidance; Jessica and Miranda to produce new assets.

Lead Tracking & Attribution

• Campaign URL Builder — Jessica is now tagging all ad links for granular source attribution. Sebastian to include breakdown in future reports.
• Call Attribution — On hold pending a decision between RingCentral and a native Dynamics 365 calling tool. Sebastian following up with Robin.

FSSA Trade Show Ads

Meta ads drafted for Track B and Track Right. Blocked on: booth numbers (Sebastian to find) and dedicated landing pages (Miranda to build).

Spring Seminar Campaigns

Geofenced Meta/Facebook ads planned per seminar location. Blocked on: hotel locations being finalized (Miranda calling hotels) and location-specific graphics (Jessica to create once locations confirmed).

SEO FAQ Program

Rolling FAQ build-out for the Trachte site.
- Smart Lock FAQs — live
- "Ask the Expert" FAQs — in review
- Product & service page FAQs — next up; Robin drafts, Sebastian reviews and refines

Related Docs

• ^[1]