Following the February 2026 staffing restructure (see [1]), Asymmetric reorganized around a leaner core team supported by AI automation. The model is designed to allow a small team to manage a larger client portfolio by automating strategy, reporting, and technical work that previously required dedicated headcount.
The restructure eliminated two roles (Ben, Account Coordinator; Melissa, Senior Account Manager) and redistributed responsibilities across four functions: strategy, execution, operations support, and AI platform development.
Key shift: Karly's time is freed from document production and routine reporting; focus moves to judgment, client relationships, and strategic oversight.
Note: Interviews were in progress as of 2026-02-16. Karly is leading the hiring process.
The AI platform runs on a scheduled cadence, producing outputs that feed directly into client work:
| Frequency | Output |
|---|---|
| Monthly | WordPress site audit (auto-fixes issues, reports results) |
| Monthly | Analytics audit |
| Quarterly | Strategy review (4-page doc: current state, gaps, Q1 priorities) |
| Quarterly | Channel strategy report (funnel gaps, fit scores, recommendations) |
| Quarterly | OKR report (specific, measurable objectives with baselines and targets) |
All outputs are posted to Slack and stored in the client's Google Drive under a dated subfolder within the strategy agent folder.
When a new site issue is identified (e.g., robots.txt blocking Google bots, duplicate sitemaps), Mark writes a script to fix it and runs it across all client sites. This ensures consistency and prevents recurrence. See [2] for detail.
The ABM factory automates prospecting for B2B clients: identifies target companies, finds contacts, generates contextually personalized outreach, and queues emails in Salesforce or HubSpot. Tier 1 prospects receive manual attention; Tier 2/3 are handled automatically. See [3].
| Account | Previous Owner | New Owner |
|---|---|---|
| Scallon | Melissa | Mark |
| Citrus | Melissa | Mark |
| Didion | Melissa | TBD (transition required) |
| Reynolds | Ben | Karly (interim) |
| Exterior | Ben | Karly (interim) |
| Seamless | Melissa | Sebastian (partial) |
Melissa's accounts require a formal handoff regardless of whether she accepts the severance or contractor option. Ben's accounts are considered low-complexity and can be absorbed quickly.
A new internal meeting cadence was being finalized as of 2026-02-16. Karly, Mark, and Sebastian planned to align on the structure by end of week (Feb 16). Key elements expected to include: