During a routine check-in, Karly proposed building an AI-powered wedding planning bot as a potential product. The core insight: professional wedding coordinators charge $5,000–$7,000 per event, and the majority of their work — timeline generation, vendor discovery, reminders, and checklists — is automatable. The bot would guide couples through the entire planning process without replacing the human decisions, just the coordination overhead.
Mark and Karly agreed on a path forward: Karly sketches the full feature set and workflow, Mark builds a working draft.
"Coordinators cost, I mean, people are paying like five, six, seven thousand dollars a piece for one, and I was thinking about it, I'm like, that's something you could just create AI." — Karly
The bot asks for the wedding date and works backward to generate a full planning schedule. This is modeled on military "reverse planning" — anchor to D-Day, then assign every task a relative offset (e.g., venue booked at −12 months, invitations sent at −3 months, final headcount at −3 weeks).
The bot finds local vendors in key categories (florists, caterers, venues, photographers, etc.) based on the couple's location.
Time-sensitive nudges tied to the reverse timeline. Examples:
- "Your wedding is 6 months out — you should have a venue booked by now."
- "It's time to send save-the-dates."
- "Final headcount is due to your caterer in 2 weeks."
Structured task lists covering the full wedding planning lifecycle, including less-obvious items like:
- Liability insurance (some venues require couples to provide their own)
- Marriage license timing
- Vendor contract review milestones
The bot would be positioned as a low-cost alternative to a human coordinator. Pricing model not yet defined, but the value proposition is clear: replace a $5,000–$7,000 coordinator fee with a subscription or one-time product purchase.
| Owner | Task |
|---|---|
| Karly | Sketch out the full bot functionality and user flow |
| Mark | Build a working draft based on Karly's sketch |