Mark is actively developing a suite of AI-powered tools that connect directly to the Google Ads API and Google Search Console. The goal is to enable natural-language querying of client ad account performance — removing the need to manually navigate dashboards for routine analysis and auditing tasks.
As of the September 30, 2025 ops sync, these tools are described as near completion.
Query a client's Google Ads account in plain language and receive a structured performance summary. Example prompt:
"Go to Google Ads for Blue Sky Capital and summarize their performance over the last week."
The AI will surface key metrics, trends, and anomalies — going beyond what a manual review might catch.
Ask the tool to verify whether Google Tag Manager is firing correctly and whether conversions are being reported accurately. This addresses a recurring operational pain point: in the September 30 sync, Mark noted that American Extraction's ads were not running for over a week without anyone catching it. Automated auditing would flag this kind of issue proactively.
"Is Google Tag Manager tagging everything properly? Are conversions being reported properly?"
Similar natural-language querying for SEO performance:
"Go to Google Search Console and summarize the SEO performance of this website."
The impetus for this tooling is twofold: