As of mid-March 2026, Doudlah Farms is on track for its best-ever Amazon month. Daily revenue has stabilized above $5,000 — with a recent spike to $6,400 — and the full-month projection of $136k would narrowly surpass the previous record of $135k set in January 2026. The business is increasingly popcorn-driven, with organic unit growth accelerating while ad spend falls, pushing margins into the 40s.
This data was reviewed in the [1].
| Metric | Value |
|---|---|
| Revenue to date | ~$75,000 |
| Daily average | ~$4,400 |
| Projected monthly total | ~$136,000 |
| Previous record (January 2026) | $135,000 |
| Margin | ~40%+ |
| Popcorn share of total sales | 43% |
| Rank | Product | 30-Day Revenue |
|---|---|---|
| 1 | Organic White Popcorn | $26,000 |
| 2 | Yellow Cornmeal (5 lb) | ~$14,900 |
| 3 | Organic Yellow Popcorn | ~$14,000 |
| 4 | Black Beans | — |
| 5 | Old World Popcorn (Yellow) | — |
Popcorn variants combined (~$52k) account for 43% of total sales, up from a period when black beans and cornmeal led the account. Old World Yellow is outselling Old World White for reasons not yet identified.
Organic rank is a key focus area. Improvements have been significant but rank remains vulnerable to inventory stockouts.
| Product | Organic Rank | Sponsored Rank |
|---|---|---|
| Doudlah White Popcorn | #2 | #1 |
| Old World Popcorn (Yellow) | #17 (up from ~#40) | #3 |
| Old World Popcorn (Yellow, "organic popcorn" term) | #29 | #5 |
Risk: Inventory stockouts directly suppress organic rank by reducing sales velocity. Maintaining in-stock status on high-velocity SKUs is the primary lever for protecting rank gains.
Action: Gilbert is tracking Old World organic rank on a daily basis to build a trend graph. See [2] for ongoing status.
Note on popcorn grant: The client has a grant applicable only to popcorn advertising on Amazon. The team has been advised not to be overly conservative with popcorn ad spend, as grant funds offset the cost.
Reviewed during this call for client reporting purposes:
| Fee Type | Rate / Notes |
|---|---|
| Referral fee (grocery, >$15) | 15% |
| Referral fee (grocery, <$15) | 8% |
| FBA fee | Covers picking, packing, shipping, labeling |
| Monthly storage (Jan–Sep) | ~$0.09/unit/month |
| Storage fees (3-month total) | ~$4,000 (Jan–Mar 2026) |
| Monthly subscription | $39.99 flat |
Net margin after all Amazon fees (excluding COGS and advertising) is approximately 48% on a representative product. After COGS, estimated true net margin is ~30–35%, which is considered healthy for a food product on Amazon.