Doudlah Farms Amazon Sales Performance — January 2026

Overview

As of the January 30, 2026 working session, Doudlah Farms' Amazon channel was tracking toward approximately $130,000 in January sales, up nearly 4% month-over-month from December's ~$127k baseline. While Amazon remains a strong revenue driver, the channel's 34% payout rate (meaning Amazon retains roughly 66 cents of every dollar in gross sales) is a persistent margin concern. The B2B wholesale site under development is positioned as the primary strategic lever to shift volume toward higher-margin direct sales.

January Sales Snapshot

The sales figures were reviewed briefly during the meeting by Mark Doudlah. No significant anomalies or fulfillment issues were flagged for the month.

The Margin Problem

Amazon's fulfillment and fee structure leaves Doudlah Farms with approximately $0.34 for every $1.00 in gross Amazon revenue. At $130k in monthly gross sales, this implies roughly $44,000 in net Amazon receipts — before accounting for COGS, packaging, and other overhead.

This dynamic makes Amazon a volume channel rather than a profit channel. The team explicitly framed the B2B wholesale site as a strategy to:

1. Capture institutional buyers directly (schools, co-ops, food service) who might otherwise discover Doudlah Farms through Amazon
2. Retain a larger share of revenue on each transaction by eliminating Amazon's fee layer
3. Build recurring wholesale relationships with predictable order cadences

B2B Site as the Strategic Response

The January 30 session was primarily a working session to finalize the B2B wholesale site — a direct-to-wholesale portal requiring buyer account approval (EIN, DUNS number, business type). Key design decisions made during this session are documented in ^[1].

The B2B site targets institutional buyers who are unlikely to be reached through Amazon or organic social media, including:

• Wisconsin schools and child care facilities
• Regional co-ops (e.g., Willie Street Co-op)
• Food service operators (e.g., Epic Systems kitchens, Old Crepes)
• Long-distance specialty retailers (e.g., Primary Bean, Foodocracy)

Mark Doudlah noted the need to add the B2B signup link to email signatures to actively recruit new institutional buyers. Karly Oykhman (Asymmetric) was assigned to provide that link.

DOD Supplier Registration

Mark flagged that schools using federal funds require vendors to be registered as Department of Defense (DOD) suppliers to process payment. Without this registration, Doudlah Farms cannot receive payment from a segment of the Wisconsin schools list they are actively targeting.

Action: Mark Doudlah to initiate the DOD supplier application.

Related Context

• The child care donation campaign (WECA partnership) and associated email campaign to the Wisconsin schools list are complementary marketing efforts to drive institutional awareness — see ^[1] for details.
• Potential future volume from a Wild Oats / Kahee partnership (30,000 stores) was mentioned as a scenario that could significantly change the channel mix calculus, though no terms or timeline were discussed.

Related Docs

• ^[1]
• ^[2]