As of the March 11, 2026 weekly call, Doodle Farm's Old World white popcorn was at zero stock on Amazon FBA. The stockout was caused by a bag reorder delay from the new filler (Lucy), who had taken production in-house after dissatisfaction with the previous filler (Justin). New stock was expected no earlier than March 25th.
This was the only product out of stock at the time — other inventory gaps (black beans, Doodle popcorn) had been resolved in prior weeks.
At the time of the call, Doodle Farm had generated ~$41k in Amazon sales in the first 10 days of March, projecting approximately $127k for the full month (~$4,100/day × 31 days). The Old World white popcorn stockout directly threatened that projection.
For context:
- February 2026: ~$110k
- January 2026: ~$135k
- December 2025: ~$111k
- November 2025: ~$125k
A full-month stockout on a top SKU would likely push March below February despite otherwise strong performance (ROAS at 347%, organic units trending up).
Beyond lost revenue, Mark noted that extended stockouts erode brand equity on Amazon — suppressing organic rank, review velocity, and customer trust built through prior ad spend. The concern was framed as: "We spent all this time and money building up the brand, and now we're out."
Lucy (the new filler) took production in-house to avoid the overfilling issues she experienced with Justin. This required reordering custom bags, which delayed the entire production run. The bags arrived the day before the call (March 10th), and filling was underway.
| Action | Owner | Target Date |
|---|---|---|
| Email Jason to push for earlier delivery | Karly | ASAP |
| Schedule Amazon FBA pickup for new stock | Karly | March 25 (or earlier if possible) |
| Create FBA shipment worksheet once pickup is scheduled | Karly | Upon scheduling |
Karly noted that Amazon only allows FBA pickup scheduling two weeks in advance, meaning March 25th had just become schedulable at the time of the call.