wiki/knowledge/amazon-strategy/doudlah-farms-walmart-marketplace-setup.md · 437 words · 2025-10-17
Doudlah Farms Walmart Marketplace Application
Overview
As of the October 17, 2025 marketing call, Karly Oykhman (Asymmetric) is actively completing the Walmart Marketplace seller application for Doudlah Farms. The verification step was completed live during the call; remaining business information fields are to be filled out off-call.
See also: [1] | [2]
Application Status
| Step |
Status |
| Verification (phone call to business number) |
✅ Completed |
| GMV field |
✅ Submitted (placeholder range) |
| Entity type |
✅ Confirmed S-Corp |
| Remaining business information |
🔄 In progress (Karly, off-call) |
| Final approval from Walmart |
⏳ Pending (estimated a few days) |
Key Decisions & Details
GMV (Gross Merchandise Value)
- Walmart asks for a yearly GMV range to validate that the applicant is a legitimate business — the exact figure is not critical.
- Sherry (Lucy) Doudlah deferred to Karly to select an appropriate placeholder range based on known Amazon and website sales data.
- A range in the low thousands (annually) was discussed as a reasonable starting point.
Entity Type
- Doudlah Farms Organics (DFO) is structured as an S-Corp (LLC taxed as S-Corp).
- Mark Doudlah confirmed this during the call; Sherry noted the CPA should be the authoritative source if further confirmation is needed.
- The EIN on file with Asymmetric was used; Sherry explicitly cautioned against using Mark's personal SSN/EIN.
Phone Verification
- Walmart sent a verification code via automated phone call to Sherry's business number (ending in 8095).
- Sherry read the code live on the call; Karly submitted it immediately.
- Walmart indicated the verification review would take a couple of days.
Next Steps
- [ ] Karly: Complete remaining business information fields in the Walmart Marketplace application portal.
- [ ] Karly: Notify Lucy & Mark if any additional information is required to finalize the application.
- [ ] Karly: Confirm approval and begin product listing setup once the account is active.
Context & Background
Doudlah Farms is expanding its e-commerce presence beyond its WooCommerce site and Amazon storefront. Walmart Marketplace represents an additional direct-to-consumer channel. This setup is being handled entirely by the Asymmetric team on behalf of the client, with Sherry and Mark available to provide business credentials and verification as needed.
Related initiatives from the same call:
- [3] — critical WooCommerce gift note bug requiring developer fix
- [4] — new premium gift box with stainless steel popcorn bowl
- [5] — manual Net 15 process for new crepe business B2B client