Lanatura is preparing a significant product line expansion, growing from its initial offerings to 50+ SKUs. The expansion is driven by the supplier/importer's decision to scale up based on early sales success. As of the October 2025 ad review call, the expansion is in the packaging and planning phase, with new Amazon listings to follow.
This represents a major growth opportunity for the agency's e-commerce practice, with the goal of replicating the operational playbook developed for [1].
The new Lanatura lineup is expected to include:
The full catalog is targeting approximately 50 distinct products across these categories.
| Item | Status |
|---|---|
| Supplier commitment | Confirmed — scaling up based on early success |
| Product development | In progress (~50 products being developed) |
| Packaging | In progress |
| Amazon listings | Pending — to begin once packaging is finalized |
"It's going to be big because this guy, so what happened is the guy that I was importing this from decided that based on the success that I've had that he wants to do this on a big way. So they're now working on, I don't know, 50 different products."
— Mark Hope, October 2025 ad review call
The expansion was explicitly framed as an opportunity to apply the same Amazon advertising and inventory management systems used for Doodla Farms to a new e-commerce client. Gilbert noted interest in duplicating the full Doodla operational stack (Seller Central, Helium 10, Sellerieze, bid management) for Lanatura.