Pop Popcorn is a new popped popcorn product being launched under the Doodle Farms umbrella, produced by TS Foods. The launch strategy was defined during the [1] and covers bag ordering, production run sizing, shelf life considerations, and a split fulfillment approach for Amazon vs. website orders.
The product enters a competitive category (alongside brands like Skinny Pop, Boom Chicka Pop, and Garrett's), and the team's expectation is modest initial traction — potentially 1,000–5,000 units in the first month — scaling over 3–6 months.
Pop Popcorn will use a two-channel fulfillment model:
| Channel | Fulfillment Method | Notes |
|---|---|---|
| Amazon | FBA (direct from TS Foods) | Ship directly from TS Foods to Amazon FBA; no warehouse stop |
| Website | DFO warehouse (manual ship) | Ship one pallet to the DFO warehouse to enable bundled orders |
Multi-Channel Fulfillment (MCF) is currently used for Old World products, but it works cleanly there because Old World is a single-brand website with no mixed-cart orders. For Doodle Farms website orders, customers may bundle Pop Popcorn with beans, cornmeal, or other products. If Pop Popcorn inventory only lives at Amazon FBA, mixed-cart orders become logistically messy. Keeping one pallet at the DFO warehouse solves this.
The popped popcorn category on Amazon is dominated by large brands with significant sales volume:
Pop Popcorn will launch at 4.4 oz. Initial projections are conservative: 1,000–5,000 units/month in early months, with growth potential as organic rank builds.