Doudlah Farms & Moms Across America Partnership

Overview

Doudlah Farms has a formal giving commitment to Moms Across America, an organization aligned with their clean-eating and regenerative agriculture mission. The partnership involves two distinct payment obligations tied to website sales activity, plus an ongoing promotional collaboration that has not yet been fully activated.

This partnership reflects Doudlah Farms' broader brand positioning around food safety, clean eating, and advocacy for mothers and children — the same audience they are targeting through their ^[1].

Payment Obligations

1% of Retail (Website) Sales

• Scope: All direct-to-consumer sales made through the Doudlah Farms website
• Exclusions: Amazon sales and wholesale orders are explicitly excluded — Mark's rationale is that third-party channels involve margin sharing, so only true retail revenue qualifies
• Cadence: Annual payment; as of January 2026, the prior year's payment was outstanding
• Action owner: Mark Doudlah (issues the check); Karly Oykhman (pulls the sales data)

10% of Coupon Sales

• Scope: Sales made using Moms Across America discount codes
• Known codes: MA85, MA810 (may have additional variants)
• Structure: Customers receive a discount (10% off); Doudlah Farms separately remits 10% of those coupon-attributed sales to Moms Across America
• Volume note: As of January 2026, coupon code usage had been low — Karly noted few redemptions in the data
• Action owner: Mark Doudlah (issues the check); Karly Oykhman (pulls coupon redemption data)

Promotional Collaboration

A promotional plan document was previously drafted outlining how Doudlah Farms would actively promote the 1% giving commitment on their website to drive consumer trust and brand affinity. As of January 2026, this plan had not been implemented due to scheduling challenges on the Moms Across America side (personal circumstances affecting their team).

Key contacts at Moms Across America:
- Zen Honeycutt — Executive Director; re-engaged and focused on funding as of January 2026
- Ann — Handles technology/implementation; noted as less tech-fluent, which has slowed coordination

Planned next steps (as of January 2026):
- Karly to resend the promotional plan document to Ann and Zen
- Schedule a Zoom call to re-activate the collaboration
- Explore website messaging that highlights the 1% commitment to shoppers

Strategic Rationale

Mark Doudlah articulated the partnership as both a values alignment and a marketing asset. Moms concerned about food safety and children's health are a core Doudlah Farms customer segment. Publicly committing to and actually paying the 1% pledge reinforces brand credibility with this audience.

"We try to give back 1% to Moms Across America... but we got to physically do it."
— Mark Doudlah, January 2026 call

The partnership also connects to Doudlah Farms' participation in broader food system advocacy — Mark referenced a joint EPA meeting with Moms Across America focused on transitioning U.S. military food supply to organic.

Open Items (as of January 2026)

Related

• ^[2]
• ^[3]
• ^[4]