Agility Recovery Terminology & Branding Updates

A reference guide for all terminology, naming, and branding conventions to apply across Agility Recovery course content. These changes were aligned with Gus Donelson in the ^[1] course review meeting on 2025-11-21.

Terminology Changes

Apply these substitutions globally across all Rise360 modules and any new Storyline content.

Capitalization of "Member" and "Prospect"

Gus confirmed that Member and Prospect should be capitalized throughout course content, even though they are not proper nouns in a strict grammatical sense. The intent is to signal their importance to the audience and reinforce Agility's member-centric language.

Acronym Definitions

• Define all acronyms fully on first use within each course. Do not assume a learner has completed a prior module.
• Example: write "Business Continuity and Disaster Recovery (BCDR)" on first use, then "BCDR" thereafter — within that course only.
• This is especially important for regulatory and compliance terminology, which is dense with abbreviations.

SOAR Program Naming

• Mention SOAR in early modules to orient learners to the program context.
• Do not prefix every module title with "SOAR" (e.g., avoid "SOAR Vertical Part 2"). The program name does not need to appear in all titles.
• SOAR's prominence in course content is expected to grow over time; for the V1 launch, light integration is sufficient.

"What You'll Learn" Objectives

• Include a "What You'll Learn" section consistently across all modules.
• Keep bullet lists concise — fewer than 10 bullets per section. Combine or trim AI-generated lists as needed.
• Structure: Introduction → What You'll Learn → Content → Summary of what was learned.

External Links

• Do not add external links throughout course content.
• Instead, where a learner might want to explore further, add a note:

  "Want to learn more? Search for this topic in Co-Pilot."

• This keeps learners within Agility's internal tooling and avoids link rot.

Asset References in Examples

• When referencing deployed equipment in examples, use the asset type, not a specific unit ID number.
• ✅ "We deployed a Mobile Recovery Center (MRC) and a generator."
• ❌ "We deployed MRC unit #427 and generator #89."

Product Renaming (Pending)

All Agility Recovery product names are being renamed due to a copyright conflict. The current "Ready" product line names (e.g., Ready Power, Ready Fuel) have been in use for 10+ years but are copyrighted by another company.

Affected names (current → TBD):
- Ready Power → new name TBD
- Ready Fuel → new name TBD
- All other "Ready [X]" product names → TBD

⚠️ Do not finalize any course content that prominently features these product names. Once new names are confirmed by Agility leadership, a content update pass will be required across all modules.

The MRC / MRU asset naming conventions are also under review as part of this effort.

Visual Branding

Course visual design is on hold pending delivery from Agility's long-term graphic designer (7+ year relationship, responsible for website and all marketing collateral). Gus shared existing design examples and the Asymmetric-produced samples with the designer for reference.

• Do not invest further effort in custom visual treatments until the designer delivers approved assets.
• Once assets are received, apply them consistently across Rise360 modules and Storyline courses.

Related

• ^[2]
• ^[3]
• ^[4]