AviaryAI Brand Guidelines & Creative Assets

Overview of AviaryAI's existing brand assets, where they live, and how the Asymmetric team accesses and works with them. Established during the ^[1] kickoff call on 2026-01-07.

Brand Guidelines

• Source: Figma file owned by Justin Dwyer
• Access: Justin granted Asymmetric access to the Figma file directly during the kickoff call
• Action: Asymmetric design team will reformat the Figma brand guide into their standard internal template so all team members have a consistent reference

"We have a sort of brand guide format that all of our people use. So if we put it in that format, everybody knows what to look at." — Mark Hope

Logo & Image Library

• Location: Google Drive folder managed by Justin Dwyer
• Contents: Logos in multiple formats, social post graphics, design stubs/sandbox assets used for prior social content
• Access: Justin added the Asymmetric team (asymmetric.pro accounts) to the folder during the kickoff call
• Note: Justin described the folder as somewhat disorganized ("a mess"); he intended to do light cleanup before sharing

Video Assets

• Primary host: AviaryAI YouTube channel (all canonical videos live here)
• Secondary: A production company Vimeo account holds some raw/produced cuts, but this is not directly accessible to Asymmetric
• Access: Justin to grant Asymmetric access to the YouTube channel
• Caution: The channel contains a significant number of unlisted videos (internal demos, draft cuts) mixed in with publishable content. Justin will provide direct links to the key videos to avoid confusion.
• Upcoming content: AviaryAI is releasing 3 short-form social videos per week (~45 sec–1 min each) for approximately 4 weeks, sourced from ~18 hours of testimonial footage with two client institutions

"Give us access and then try to give us guidance so we don't have to wade into the jungle." — Mark Hope

Case Studies

• Collections Journey: A draft case study in progress, shared by Justin in the Google Drive folder during the call. Asymmetric can take ownership of the draft to accelerate publication. The main outstanding dependency is impact metrics from the partner institution (ROI data rather than internal product metrics).
• A second case study is also in progress but not yet prioritized for publication.

Action Items (from kickoff)

Related

• ^[2]
• ^[3]