BluePoint Logo Mark Update — ™ to ®

Overview

BluePoint ATM's logo mark is transitioning from Trademark (™) to Registered (®) following successful registration. The tagline is registered separately and remains ™. This update needs to be applied systematically across all brand touchpoints, with the website treated as the highest priority.

Confirmed in the ^[1] marketing sync on 2026-02-25.

What's Changing

The logo and tagline were registered separately. Only the logo mark changes.

Rollout Priority

1. Website — highest priority; update all instances including state pages
2. One-pagers and sales collateral — next in queue
3. LinkedIn profiles — Mike and Wade to handle directly on their own accounts
4. Other collateral — Wade to compile a full list and send to Karly

Conference materials produced for a specific event (e.g., last September's conference) are considered one-time use and do not need to be updated.

Action Items

• [ ] Update website logo mark (® on logo, ™ on tagline) — @Karly Oykhman
• [ ] Update all live state pages with new logo mark — @Karly Oykhman
• [ ] Compile and send full collateral list needing ® update to Karly — @Wade Zirkle
• [ ] Update LinkedIn profile logos to ® — @Mike Stebbins, @Wade Zirkle (self-serve)

Notes

• Karly had started a collateral list but flagged it as incomplete; Wade and Mike need to expand it
• Some items (e.g., LinkedIn profile images) are simple enough for Mike and Wade to update themselves without agency involvement
• Website edits were already in progress at the time of this call; the ® update should be folded into that same pass

Related

• ^[2]
• ^[3]
• ^[4]