A New Dawn Brand Guidelines

One-page brand reference for A New Dawn Therapy, capturing the core visual identity elements needed for consistent use across web, print, and marketing materials.

Overview

During the ^[1], Katie Geiser provided the foundational brand assets for A New Dawn. Melissa is responsible for assembling these into a formal one-page brand guidelines document. The logo was created in Canva and exported as a PDF for vector extraction in Adobe Illustrator.

Typography

Note: Hello Paris is a Canva font. When recreating or extending brand materials outside Canva, verify availability as an Adobe Font or source an equivalent. The PDF export of the logo has outlined text, so the font must be sourced separately for editable documents.

Color Palette

Note on background color: Katie mentioned #FFEFD1 as the website background but was uncertain. Melissa should verify the exact hex by inspecting the live A New Dawn site before finalizing the one-pager.

Logo

• Source format: PDF (exported from Canva; confirmed vector-compatible in Adobe Illustrator)
• Original file: Created in Canva by Katie Geiser
• Extraction status: Outlines confirmed extractable in Illustrator; Hello Paris font will need to be sourced separately for editable versions
• Preferred formats for use:
• PDF or EPS — print and high-fidelity use
• SVG — web and digital use
• PNG — flat digital use only (no editing)

One-Pager Deliverable

Melissa is producing a one-page brand guidelines document covering:

• Logo usage (clear space, approved backgrounds, do/don't)
• Color palette with hex codes
• Typography specimen
• Voice/tone notes (to be added as copy direction develops — see ^[2])

Owner: Melissa Cusumano
Status: In progress — assets received, document not yet delivered as of 2025-11-07

Related

• ^[3]
• ^[4]
• ^[5]
• ^[6]