Brand identity for SBSWI centers on a distinctive orange/blue color scheme, a set of credibility-building industry affiliations, and a values-driven charity partnership. These elements should be consistently expressed across the redesigned website to reinforce trust with commercial decision-makers.
SBSWI's color palette — orange and blue — emerged organically from team gear and has become a recognizable identifier. The colors are bold and distinctive in the commercial roofing space (where safety green is common), and the team has embraced them as a core visual identity element.
Action: SBSWI to provide formal brand guidelines (hex values, usage rules) if available. If not, Asymmetric will derive a working palette from existing materials and confirm with the client.
These affiliations should be prominently displayed on the website — particularly on the homepage and About page — as trust signals for facility managers, building owners, and property managers evaluating vendors.
SBSWI is licensed with multiple manufacturers to install their products. The key differentiator: these manufacturers inspect SBSWI's completed work and warrant the labor, not just the materials. This is a meaningful distinction from contractor-only warranties.
Known partners include:
- IKO — confirmed; manufacturer-backed labor + material warranty
- IAAP — listed on current site; full name should be spelled out
- Progressive — possible; to be confirmed
- Additional manufacturers TBD — Brandon to provide full list
Warranty story to tell on-site: "When we partner with IKO [or other manufacturers], they inspect our work and back our labor with their warranty. If we're ever gone, they step in. That's a different level of accountability than a contractor-only warranty."
St. Jude Children's Research Hospital is SBSWI's chosen charity. This should appear on the website as a values signal — it humanizes the brand and differentiates SBSWI from purely transactional competitors.
Placement options:
- Footer mention with logo/link
- About page "Who We Are" section
- Optionally, a brief callout on the homepage values/mission block
The following should be uploaded to the shared client asset folder by December 1:
| Asset | Status |
|---|---|
| Brand guidelines (colors, fonts, usage) | Requested |
| NRCA logo | ✅ Provided |
| IKO logo | Needed |
| IAAP logo | Needed |
| Progressive logo (if applicable) | To confirm |
| Other manufacturer/affiliation logos | Needed — full list from Brandon |
| St. Jude logo/usage rights | Needed |
| High-res photography | Needed |
| Drone video files (Drive or WeTransfer) | Needed |