During the April 2026 website copy review call, SBS selected the bottom-left logo option as their primary logo for email signatures and general brand use.
Rationale: The selected logo is clean and displays the full company name — "Seamless Building Systems" — making it appropriate for professional communications contexts where brand recognition and legibility matter.
| Variant | Use Case | Status |
|---|---|---|
| Bottom-left option | Email signatures, website, primary brand assets | ✅ Selected |
| "Boxier" logo | Clothing / merchandise | 🔜 Planned (separate design) |
Following the logo selection, the following asset updates were assigned:
This decision was made in the context of finalizing brand assets ahead of SBS's early April website launch. The logo had been shared by Brandon (SBS) prior to the call; Melissa confirmed it had not yet been applied to any assets at the time of the meeting.
A separate, more compact "boxier" logo design is planned for use on company clothing and merchandise — this is a distinct asset from the primary logo and was not finalized during this session.