Following the release of new financial data on November 17, 2025, Skaalen Retirement Services initiated a comprehensive refresh of all print marketing materials and website content. The refresh also incorporates new wellness center programming enabled by the addition of an on-staff lifeguard. This is a significant, multi-property update touching every major Skaalen campus.
This initiative was discussed during the [1] November 2025 monthly marketing call and represents one of the larger scoped projects in the client relationship.
The refresh is gated on new financial/pricing data becoming available on November 17, 2025. All print materials that include pricing or financial figures must be held until that date before updates begin.
All property-level brochures and flyers require updated pricing and content:
A new standalone printed piece is needed for the Wellness Center to promote warm water pool classes. Content must be sourced from the Wellness Center staff before production can begin.
Key detail: Skaalen now has an on-staff lifeguard, which enables warm water pool programming that was not previously offered. This is a notable amenity upgrade worth highlighting prominently.
Dawn raised the question of whether to pursue a visual/design refresh alongside the content update, rather than simply updating existing templates. Key considerations discussed:
Agreed approach: Dawn will solicit feedback from department heads — asking each to review their designated page(s) and flag anything they feel should be reconsidered. This input will inform whether a design refresh is warranted or if content updates within existing templates are sufficient.
| Person | Role | Involvement |
|---|---|---|
| Dawn Zaemisch | Skaalen Marketing | Primary coordinator; gathering dept. head feedback |
| Tammy Montalto | AL/Memory Care Director | Reviewing Heritage Center stock photo options |
| Chris | Executive Director | Final approvals |
| Melissa Cusumano | Asymmetric | Project lead on production |