Trachte is expanding its smart locking offering beyond the existing Passport product by partnering with two additional smart lock vendors. The initiative involves repositioning the Passport web page as a broader Smart Locking Solutions hub and building bundled offer campaigns around the new partnerships. Press releases are rolling out in consecutive weeks (week of Oct 20 and week of Oct 27, 2025).
This was discussed in the [1].
Previously, Trachte offered only Passport as a smart locking option. The new strategy acknowledges that different customers have different needs, and a single-product page limits the ability to present Trachte as a full solutions provider. A dedicated point of contact (Nick) will guide customers toward the best-fit option for their situation.
Once bundle details are confirmed, create digital ad campaigns promoting the combined offer (e.g., "Trachte door + [Partner] latch"). Messaging should emphasize:
- The discount or warranty benefit of buying bundled
- The single point of contact (Nick) for guidance
- The expanded choice now available (three smart lock options)
trachte.com/passport (or equivalent) to reflect the broader "Smart Locking Solutions" framing| Name | Role | Notes |
|---|---|---|
| Robyn Ogden | Trachte Marketing Lead | Coordinating with partner marketing teams; owns bundle details |
| Nick | Trachte Smart Locking Contact | Primary customer-facing point of contact for smart lock guidance |
| Sebastian Gant | Asymmetric PPC Lead | Will build ad campaigns once bundle details are confirmed |