BluePoint ATM's CallRail account is capped at 10 phone numbers. As of this meeting, 6 numbers are in use, leaving 4 available. Rather than purchasing a per-state number for each of the 50 state pages being built, the team agreed to group states into regional buckets and assign one CallRail number per region.
This decision was made in the context of the active New York Google Ads campaign, which requires its own dedicated number for accurate attribution.
| Slot | Assignment |
|---|---|
| 1 | Main / 1-800 number (website footer) |
| 2 | Eastern office number (website footer) |
| 3 | Western office number (website footer) |
| 4 | Dynamic swap number (home page hero section) |
| 5 | Google Ads campaign #1 |
| 6 | New York campaign (dedicated) |
| 7–10 | Available — 4 remaining |
Use the 4 remaining numbers to create regional groupings for the state pages being built. Candidate regions discussed:
The exact regional boundaries were not finalized in this meeting and should be confirmed before CallRail numbers are provisioned.
The existing New York CallRail number must not be shared with other states while the NY Google Ads campaign is active. Mixing other states onto that number would corrupt call attribution for the campaign and make it impossible to measure NY-specific performance.
"I don't think we want to attach other states to it right now. Maybe after that campaign is kind of wrapped up, just because we want to be able to see what calls are coming from the specific ads that we've got running for those."
— Karly Oykhman
After the NY campaign concludes, the NY number could potentially be repurposed as the Atlantic regional number, freeing a slot.