Asymmetric has developed a 70-step automated audit script that generates comprehensive technical reports for clients. The tool covers website health, Google Analytics (GA), Google Tag Manager (GTM), and Google Search Console (GSC), and is designed to surface issues, document fixes, and provide clients with clear evidence of work performed.
Reports are delivered as structured documents (visible in Slack channels) and serve both internal QA and client communication purposes.
| Area | What It Checks |
|---|---|
| Website | Meta descriptions, technical issues, content gaps, fixes applied |
| Google Analytics | Tracking integrity, traffic sources, data quality |
| Google Tag Manager | Tag count, event configuration, variable validation |
| Google Search Console | Traffic data, top queries, indexing signals |
The script also draws on a client characteristics table — a structured reference sheet containing each client's business model, goals, geographic scope, size, and budget — which improves AI-assisted analysis and report quality.
The script's full capabilities depend on having complete access credentials for each client. Required credentials include:
Without these, the script runs in a degraded mode and cannot audit or fix certain layers of the client's stack.
| Client | Status | Notes |
|---|---|---|
| [1] | Partial | GSC access confirmed; missing Cloudflare, GTM |
| [2] | Incomplete | Key credentials not yet received; follow-up needed with Lisa |
| Next Level | Incomplete | Credentials not yet on file |
| Advanced Health & Safety | Full | Used as example of complete audit output |
A full audit for Advanced Health & Safety included:
- 13 missing meta descriptions identified → 10 added and fixed
- GA tracking verified as healthy
- GTM tags, events, and variables reviewed and validated
- GSC top queries and traffic trends documented
This level of detail is difficult to convey in a plain email to clients — the generated report document is the appropriate artifact for client communication.
Diana (Didion) requested an explanation of recent technical fixes. Rather than attempting to summarize the work in an email, the plan is to:
This establishes a repeatable pattern: use the audit report itself as the client-facing deliverable when explaining technical work.