All client feedback on social media content — and creative deliverables generally — must be logged in ClickUp. Feedback delivered via email is not actionable in the same way: it gets missed, misrouted, or never makes it into the revision queue. When it doesn't make it into ClickUp, the edits don't get made, and the client sees the same unaddressed issues on the next review cycle.
A recurring failure mode: a client provides feedback by email. The account manager manually transcribes it into ClickUp (or doesn't). The designer or copywriter works from an incomplete picture of what needs to change. On the next review, the client sees their original feedback unaddressed — and reasonably concludes the team isn't listening.
This is compounded when multiple revision rounds accumulate. By the third or fourth pass, it becomes unclear which feedback has been applied, which is new, and which was dropped somewhere in the chain.
Observed example: A Bluepoint ATM social post was shown to the client with unaddressed edits from a prior round (apostrophe usage, "ATM" capitalization). The feedback had been provided via email, manually entered into ClickUp by the account manager, and not fully applied before the next client-facing review. The client's reaction: "This is embarrassing." See [1] and the source meeting [2].
The account manager owns the feedback loop. Before presenting any revised deliverable to a client:
If there is any doubt, do not present the deliverable. A delayed review is far less damaging than a client seeing their own unaddressed notes.