AviaryAI Journey Drafts — Collections, Dormancy, New Member Onboarding

Overview

AviaryAI has produced a set of "journey drafts" describing how their Voice Agent product supports credit unions across key member lifecycle moments. These drafts are first-priority content assets — intended primarily as sales enablement tools for the AviaryAI sales team, with secondary value as source material for future use case pages on the website.

Justin Dwyer uploaded the drafts to the shared Google Drive ahead of the ^[1] weekly call on 2026-01-28. The Asymmetric team is responsible for polishing, formatting, and publishing them as hidden web pages (not indexed or surfaced in site navigation) so the sales team can reference them live during calls.

Journey Drafts in Scope

All drafts follow a consistent structure illustrating how AviaryAI helps credit unions crawl, walk, and run — showing the implementation process and progression of value over time. Drafts are client-agnostic and AI-assisted first passes; copywriting refinement is expected from the Asymmetric team.

Purpose & Intended Use

Primary: Sales Asset

These pages are built for Aaron Grossman to use on sales calls. They are not meant to rank organically or be discoverable from the main site navigation. The intended workflow:

1. Aaron pulls up the relevant journey page during a sales call
2. The page walks the prospect through how AviaryAI addresses their specific use case
3. The content signals credibility and demonstrates a structured implementation path

Secondary: Use Case Page Source Material

The journey drafts are intentionally general and client-agnostic, making them reusable as the foundation for public-facing use case pages once those are prioritized. Content from these drafts should inform — but not be directly copied to — the SEO-optimized use case pages.

Publishing Specifications

• Format: Hidden pages on the AviaryAI Webflow site (not linked from navigation, not indexed)
• Template approach: Consistent layout across all four journeys for speed of delivery
• Required assets per page:
• Client logos (SVG preferred; PNG acceptable as fallback)
• AUM (assets under management) for each featured client
• Member count for each featured client
• Asset source: Justin to provide SVG logos and stats; logos may be sourced from client brand books or public websites

Action required (AviaryAI): Justin Dwyer to send client logos (SVG), AUM figures, and member counts to Sebastian Gant for all four journey pages.

Content & Keyword Context

The journey topics were selected with both sales utility and organic opportunity in mind:

• Collections / Dormancy: "Collections," "delinquency," "loan servicing," and "loan payment reminder" are among the highest-growth keyword clusters in AviaryAI's target space — loan payment reminder searches are up ~1,000% YoY. These journeys align directly with high-intent search demand.
• New Member Onboarding: The term "onboarding" is declining in search volume YoY. The recommended reframe is "early member engagement" — preserving the use case while aligning to language prospects are actually searching.

See ^[2] for full keyword data and intent notes.

Relationship to Site Navigation

These journey pages are not part of the main site navigation. The broader website strategy maintains a "Voice Agent first" narrative, with the Knowledge Base positioned as a feature within the Voice Agent page rather than a standalone nav item. Journey pages sit outside this structure entirely — they are sales tools, not discovery pages.

See ^[3] for the full navigation decision and rationale.

Action Items

Related

• ^[4]
• ^[2]
• ^[3]
• ^[5]
• ^[6]