SEO Content Strategy — Journey Page & Blog Posts

Overview

AviaryAI's SEO content strategy is unblocked by launching the "journey" page, which has been in review. Once live, the focus shifts to building two additional use-case pages and a cadence of blog posts targeting organic search terms. Press releases via Newswire are identified as a complementary tactic for generating backlinks and brand credibility around new client wins.

This work is being executed by Sebastian Gant (Asymmetric) in coordination with Justin Dwyer (AviaryAI CTO).

Current Status

• Journey page: Ready to launch. Justin confirmed minor heading/styling adjustments can be made post-launch — the priority is getting it live.
• SEO technical foundation: Site audits completed, sitemap indexing fixed, all known errors resolved. The site is described as "in great shape" — it now needs content to drive traffic.
• Domain authority: Improved from ~12 to 99 (likely referring to an indexability or audit score), but organic traffic has not yet materialized. Content creation is the next lever.

Content Plan

1. Journey Page Launch

• Launch immediately — this page has been blocking downstream SEO work.
• Post-launch tweaks (copy, heading styles) can be handled iteratively.
• Enables Aaron and the AviaryAI team to use the page in sales conversations.

2. Use-Case Pages (×2)

• Build two additional use-case pages in the same format as the journey page.
• Designer is assisting Sebastian; these can run in parallel with SEO content work.
• Justin's preference: if forced to choose, prioritize SEO-focused content over use-case pages.

3. Blog Posts

• Target search terms that won't have a dedicated landing page.
• Goal: generate organic traffic and support the broader keyword strategy.
• Sebastian to lead content production.

Press Releases for Backlinks & Credibility

Rationale

New client wins are an opportunity to generate:
- Backlinks from high-authority news outlets (Bloomberg, Fox News, financial press, etc.)
- Social proof — "As seen on Bloomberg" credibility markers for the AviaryAI website

Distribution

• Tool: Newswire
• Cost: ~$325 per release (Asymmetric's rate)
• AviaryAI has previously used Newswire at ~$1,000/release; Asymmetric's rate is significantly lower.

Eligibility

AviaryAI's standard contracts include a clause allowing them to promote new partnerships (unless a client redlines it out). This means most new client wins can be announced without additional approval.

Suggested Format

A lightweight infographic — "Proud to welcome [Partner] to the AviaryAI family" — posted by Blessing on LinkedIn, potentially triggered automatically via a HubSpot workflow on "Closed Won." See ^[1] for the automation angle.

Workflow Trigger (Proposed)

When a deal moves to Closed Won → generate partner infographic → send to Blessing for LinkedIn post

This can be extended to auto-draft a press release using an AI agent trained on AviaryAI's positioning and the new client's research profile.

Organic-First Philosophy

Justin explicitly deprioritized paid channels (LinkedIn Ads, Google Ads) until the organic foundation is solid:

"I'd like to have that base built out before we start thinking through how to get people to that base beyond the organic stuff."

Existing assets (videos, partner content) are underutilized — visibility is the gap, not volume of material. The content strategy should surface what already exists before investing in paid amplification.

Action Items

Related

• ^[2]
• ^[1]
• ^[3]
• ^[4]