December 2025 social content plan for [1], finalized during the [2]. Content is being designed and scheduled through GoHighLevel. Remaining assets are pending from the client.
The "Hidden Cost of Equipment Downtime" post was reviewed and approved on the call with minor copy and design edits applied live.
Final copy changes:
- Headline updated from "Why Proactive Maintenance Saves Money" → "Why Modern Equipment and Technology Matter" (removed trailing s for subject-verb agreement)
- Body copy: "every minute your equipment sits idle" → "every minute your equipment is down"
- Word bubble changed from all-caps to standard casing
- Bold emphasis shifted from equipment alone to the phrase equipment is down
Status: Approved. To be scheduled in GoHighLevel.
Concept: Highlight BluePoint ATM's presence at travel plazas across the country during the holiday rush. Position BluePoint as the go-to ATM provider at interstate locations.
Format: Photo montage of BluePoint ATM units at various travel plaza locations nationwide.
Messaging direction: Holiday travel + cash access on the road; reinforce brand presence at high-traffic transit points.
Owner: Wade Zirkle to provide photo assets and messaging.
Status: ⏳ Pending assets from Wade.
Concept: Speak to businesses hiring seasonal staff and the cash-handling demands that come with it.
Format: Stock or sourced image of a cashier at a register handling cash.
Messaging direction: Reverse ATMs and cash management solutions as a fit for seasonal retail environments.
Owner: Mike Stebbins suggested the image direction (cashier at register); Melissa's team to source final image.
Status: ⏳ Image sourcing in progress.
Concept: Timely post targeting last-minute shoppers (targeting night of Dec 23 or early Dec 24). Frame cash and prepaid cards as practical, desirable gifts.
Format: Branded holiday creative; potentially featuring both cash and a BluePoint prepaid card (e.g., "Santa with one in each hand").
Messaging direction: "No better gift than cash" — updated to acknowledge prepaid cards as an equally valid option. Tone can lean slightly playful/edgy.
Owner: Melissa's team to design; no additional client assets required.
Status: ⏳ In design queue.
Wade flagged that some hashtags used in recent posts were too broad (e.g., #equipmentleasing), which skews toward heavy equipment audiences rather than kiosk/ATM buyers.
Action: Melissa to ask the social media manager to share the tools and rationale used for hashtag selection, and to tighten targeting going forward.
Owner: Melissa Cusumano → social media manager.