Status of in-progress blog posts for [1], surfaced during the March 2026 marketing sync. Two posts are in the pipeline; one is near-ready and one requires a full rewrite.
| Post Title | Status | Owner | Notes |
|---|---|---|---|
| "Why Does Orange Taste So Good?" | Pending client review | Brian Framson | Minor tweaks expected; near-ready |
| "Choosing a Juicer" | Full rewrite required | TBD | Factually incorrect; off-brand |
Status: Brian review pending — near-ready for publication.
Brian has skimmed the draft and believes it can be finalized with minor tweaks. This post is the current priority and should be the first to publish.
Next step: Brian to review, mark up, and return to the team for final edits and scheduling.
Status: Full rewrite required — do not publish current draft.
The existing draft has two critical problems:
Brian's assessment from the call:
"It says over and over and over again about stripping fiber out of the juice. And that's exactly against trend, and it's not true... We always have to remember, what do we sell? We're selling juicing equipment, and I don't know if we always promote ourselves in the best way when we're writing these things."
Next step: Full rewrite needed. The current draft should be discarded or used only as a loose structural reference. New draft must lead with Citrus America's product angle and accurately represent how their machines handle fiber.
The "Choosing a Juicer" situation prompted a broader process decision: a "Citrus America Blogging Guidelines" document will be created to prevent similar issues in future content cycles.
The guidelines document will establish:
- Clear do's and don'ts for content writers
- Brand voice and positioning rules (what Citrus America sells, what they stand for)
- Factual guardrails (e.g., accurate claims about juice composition, fiber, machine types)
- Approval workflow to reduce revision cycles
Owner: Melissa Cusumano (Asymmetric) to draft the guidelines document.
See also: [2]
This review reinforced a standing principle for all Citrus America content: blog posts should be generally informative but must always be written through the lens of what Citrus America sells. General industry content that inadvertently promotes competing products or contradicts the company's technical claims is worse than no content at all.