Citrus America Marketing Collateral Updates

Ongoing updates to Citrus America's physical and digital marketing materials, including dealer POS sheets, equipment flyers, competitor landing pages, and blog content. Decisions and standards captured from the October 2025 monthly marketing call.

URL Formatting Standard

A consistent URL format has been established for all Citrus America print and digital materials:

• Format: CitrusAmerica.com — all lowercase except for a capital C and capital A
• Rationale: The mixed-case styling visually breaks the compound word so readers can parse "Citrus" and "America" at a glance
• www prefix: Omit; considered dated and adds unnecessary characters
• Applies to: All sell sheets, dealer POS materials, equipment flyers, and any other collateral carrying the website address

"It's small, including .com, but the capital C and the capital A are in there to kind of noticeably break up Citrus America so that people can see what it spells." — Miriam Framson

Materials Requiring URL Updates

The following materials were identified as needing the URL corrected to the standard above:

All other content on both pieces was approved and ready to publish once the URL is corrected.

School Flyer

• Feedback from internal and external stakeholders has been unanimously positive
• No content changes requested
• Miriam Framson is using the flyer actively in sales meetings (e.g., Aurora Public Schools visit)
• A potential success story may be developed from the Aurora Public Schools account to accompany future use of the flyer

Blog Content: Best Commercial Juicer

A blog post on the best commercial juicers is in review. A key fact-check is pending:

• The draft references a 5–7 year lifespan for commercial juicers; the source of this claim needs to be confirmed by the writer
• Citrus America's position is that Citro Casa juicers last 10+ years, supported by customer examples including HEB
• Proposed framing once sourcing is confirmed:
• Low-quality juicers: 2–4 years
• Standard juicers: 5–7 years
• High-quality juicers (e.g., Citro Casa): 10+ years
• AI-generated images in the draft were flagged as inaccurate and should be replaced with actual Citro Casa product photography

Competitor Landing Pages (ZoomX & ZoomO)

Work is in progress in Figma on competitor comparison landing pages. These pages are intended to support paid ad campaigns.

ZoomX Landing Page (Version A — Ad-Targeted)

Pending revisions as of October 2025:

1. Replace the hero image — current image shows a happy person alongside the ZoomX brand name, which is not the desired framing; replace with a ZoomX product image or a generic/neutral image
2. Add transition headline — insert "Experience a Juicing Revolution with Citro Casa" after the opening ZoomX paragraphs to bridge into Citro Casa content
3. Clarify historical comparison section — a section referencing the Citro Casa 6000/7000 series and ZoomX speeds from ~2005 is accurate but potentially misleading; it must be visually labeled as a historical recap, not a current comparison
4. Review comparison table — the speed-focused table may not reflect current product positioning; Miriam Framson to review and provide updated feedback via Figma comments

"If we keep that, then we have to put a big sticker on it that that's like in 2010 or something like that. Because that's what's confusing to me." — Miriam Framson

ZoomX Landing Page (Version B — General/Broader)

• More general in scope; covers Citro Casa vs. the broader juicer market
• The ZoomX-specific comparison table at the bottom should be replaced with a general competitor overview table (Zumo, ZoomX, ZumoVal, JBT) that Miriam will provide from an existing sales pitch document
• May be repurposed as a blog post or standalone website page rather than an ad landing page

ZoomO Landing Page

• Not yet started, but scoped as a fast follow once ZoomX Version A is finalized
• Approach: swap out the ZoomX-specific top section and replace competitor name references throughout
• Most of the page structure will carry over directly

Figma Workflow

Miriam Framson has been onboarded to Figma and can leave inline comments directly on landing page designs. Melissa Cusumano to use Figma comments to flag specific sections needing client review before changes are implemented.

Related

• ^[1] — Client overview
• ^[2] — Source meeting notes
• ^[3] — Broader pattern for competitor comparison pages
• ^[4] — SEO and ad performance context from the same call