Inconsistent content quality and recurring factual errors traced back to a single root cause: no centralized, shared system for storing client-specific writing rules. Writers relied on informal feedback, outdated free AI models, and memory — all of which fail at scale.
The solution is a structured Client Writing Guide for each client, stored inside a shared Claude Team Project. Every guide becomes the single source of truth that governs all AI-assisted content production for that client.
See also: [1] for how these guides fit into the full 4-step workflow.
Without a centralized guide, errors compound:
Each of these has reached clients. The writing guide prevents recurrence by encoding corrections permanently.
Each client's writing guide should contain two core documents:
Factual grounding for the AI — reduces hallucination risk.
| Field | Description |
|---|---|
| Business model | How the client makes money |
| Core product/service | What they actually sell or do |
| Primary customers | Who buys from them |
| Key competitors | Who they compete against |
| Geographic scope | Where they operate |
| Industry-specific facts | Anything a generalist AI might get wrong |
Brand voice and terminology rules — enforces consistency.
| Field | Description |
|---|---|
| Approved terms | Words/phrases the client prefers |
| Forbidden terms | Words/phrases never to use |
| Tone and style | Formal/casual, technical/accessible, etc. |
| Topic boundaries | Subjects to avoid or handle carefully |
| Past corrections | Specific errors flagged by the client |
Example (Citrus America):
- ❌ Never use: "peel oil," "crushing"
- ✅ Always use: "squeezing"
- ❌ Never describe as: assisted living (applies to memory care clients generally)
Guides are stored as documents inside Claude Team Projects — not personal projects.
Setup steps:
1. Log into the shared Asymmetric Claude account
2. Confirm you are on the Team plan (look for the building icon at the bottom of the sidebar)
3. Navigate to Projects → Team
4. Open or create the project for the relevant client
5. Upload the Client Profile and Writing Guidance documents
Important: Projects created under your personal workspace are not visible to teammates. Always work under the Team section.
When Claude opens a project, it reads all attached documents before responding. Starting a session with "review the files" ensures the guide is loaded before any drafting begins.
Writing guides are living documents. When a client flags an error or provides new guidance:
This transforms every client correction into a permanent guardrail rather than a one-time fix.
| Client | Guide Status | Owner |
|---|---|---|
| Citrus America | Draft — pending Miriam's approval | Melissa |
| Scotland | In progress | Melissa |
| Didion | Not started | Melissa |
| Bluepoint | N/A — client offboarded | — |