Doudlah Farms Seasonal Recipe Content Strategy

Overview

During the October 2025 marketing sync, the Doudlah Farms and Asymmetric teams mapped out a seasonal recipe content calendar running from Halloween through New Year's. The strategy centers on showcasing Doudlah Farms' core products — popcorn and dry beans — in holiday-relevant recipes while maintaining the brand's "Tested Clean" and organic identity. Lucy Doudlah is the primary source for recipes and will supply or develop content before passing to Karly Oykhman for production.

Content Calendar by Season

Halloween (October)

Popcorn Balls
- Classic Halloween treat; Lucy to find or develop a healthy version using honey instead of corn syrup (corn syrup flagged as incompatible with the brand's clean-eating positioning)
- Caramel corn as an alternative or companion recipe
- Note: traditional popcorn ball recipes require cooking sugar to a specific temperature with a thermometer — the honey-based substitute needs testing to confirm it holds together

Halloween Popcorn Mix
- A "Chex Mix"-style party snack: popcorn + pretzels + M&Ms + peanuts with seasonings
- Use organic pretzels and organic-compatible mix-ins where possible
- Lucy offered to make, photograph, and taste-test a batch if a suitable recipe can't be found online
- Orange and brown M&Ms suggested for seasonal color

Newsletter / Email Campaign
- October newsletter to be popcorn-focused with Halloween theming
- Suggested copy angle: "Hope you can bewitch us" or similar playful Halloween phrase
- Original cornmeal-focused draft to be repurposed as the November / Thanksgiving newsletter instead

Thanksgiving (November)

Cornbread Dressing
- Uses Doudlah Farms cornmeal; positions the product as a Thanksgiving table staple
- Lucy to source or write the recipe and send to Karly

Post-Thanksgiving Turkey-Bean Soup
- Timed for the week after Thanksgiving to capture leftover turkey usage
- Uses dry beans (multiple varieties work); Lucy confirmed there are established recipes for this combination
- Mark's suggestion; added to the content queue

Great Northern Bean Mash with Garlic
- Karly's original concept inspired by the cauliflower mash trend
- Higher protein, lower carb alternative to mashed potatoes
- Lucy noted it would be "definitely higher in protein and less in carbs"

Dark Red Kidney Bean "Potato Salad"
- Substitute kidney beans for potatoes in a classic potato salad recipe
- Lucy confirmed: "people who don't like kidney beans actually go, oh my goodness, you wouldn't know it was kidney beans"
- A recipe card reportedly already exists; Karly to locate it on the website or request it from Lucy

New Year's (December–January)

Health-Focused Content Push
- Timing: begin mid-December to align with New Year's resolution planning
- Angle: "What is your New Year's resolution?" — position Doudlah Farms products as part of a health reset
- Topics in pipeline include glyphosate vs. gluten education, benefits of organic beans, and gut health
- Lucy suggested addressing the celiac/gluten conversation carefully — framing around how food is grown and processed rather than blanket gluten-free claims
- Black bean brownies flagged as a strong recipe for this window (tip: blend beans in food processor so texture is undetectable)

Recipe Content Guidelines

Ingredient Standards
- Specify organic ingredients wherever possible in all recipes
- Avoid corn syrup; substitute honey or other natural sweeteners
- When mixing in non-Doudlah ingredients (pretzels, M&Ms, etc.), note organic alternatives

Brand Alignment
- All recipes should reinforce the "Tested Clean" positioning
- Baby shower / event gifting angle noted: popcorn is "a tested clean snack — probably a good thing to have at a baby shower"
- Recipes should feel accessible and seasonal, not clinical

Photography
- Lucy willing to make and photograph recipes in-house when needed
- Finished recipe photos preferred over stock; send to Karly for use across website, social, and email

Action Items

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