Overhead Door Madison maintains an ongoing blog content calendar built around seasonal buyer intent and local SEO keyword targets. The calendar was developed as part of a broader content strategy to expand organic traffic, capture AI citations, and align publishing cadence with the garage door industry's seasonal demand curve (slower in winter, stronger in spring/summer for new door installations).
Blog content is tracked in Ahrefs to monitor keyword ranking progress over time.
Customers begin researching new doors before the warm-weather buying season, even if they don't convert until later. Content should capture early-funnel research intent.
Example topics:
- What's the best time to buy a new garage door?
- How to prepare your garage door for spring
- Signs your garage door needs replacing before summer
Peak installation season. Content should target higher-intent buyers and support new door and opener campaigns.
Example topics:
- What to know about garage doors when building a new home
- Garage door styles that boost curb appeal
- How long does garage door installation take?
Repair demand is relatively consistent. Evergreen service content supports the repair campaigns running on Microsoft Ads.
Example topics:
- Why is my garage door not closing all the way?
- Garage door spring repair: what homeowners need to know
- How often should you service your garage door opener?
As of the March 2026 review, the target cadence is approximately two blogs every one to two weeks, with the immediate pipeline being:
| Deliverable | Target Date |
|---|---|
| 2 blogs (feedback implemented) | By Tuesday, March 11 |
| 2 additional blogs | Within 1–2 weeks of March 6 |