Overview of the blog content strategy, approved posts, e-guide status, and review workflow for [1].
These posts have been reviewed and cleared by Lincoln Durham:
| Title | Status | Notes |
|---|---|---|
| Traditional vs. Digital Fabrication: Choosing the Right Approach for Custom Commercial Stonework | ✅ Approved | Edits made by Lincoln in Surfer; content score 95 (avg. 37) — strong keyword positioning expected |
| Evolution of Stone Carving: From Hand Tools to Precision Machines | ✅ Approved | No changes needed; Lincoln confirmed good to push |
| Title | Status | Notes |
|---|---|---|
| Stone Art Ideas: Inspiring Creations in Marble and Granite | 🔄 In Progress | Lincoln reviewing; will make edits in Google Sheets |
| Remaining September blog (4th post) | 🔄 Pending | Lincoln to complete review |
Lincoln confirmed there are four September blogs total. Two are approved; two remain.
| Guide | Status |
|---|---|
| CNC / Digital Fabrication E-Guide | ✅ Finalized |
| Traditional Stonework E-Guide | 🔄 Near complete — Lincoln to send final content to Karly |
| Fine Arts E-Guide | ⏳ Pending approval |
The established workflow:
Key tension: Lincoln acknowledged he is a bottleneck in the review process. His stated approach going forward is to avoid overthinking — if content is factually sound and doesn't misrepresent the company, approve and move on. He will flag specific language concerns rather than doing deep rewrites.
Blog content directly supports two key metrics being tracked:
A Surfer content score of 95 on the "Traditional vs. Digital Fabrication" post (vs. industry average of 37, top competitor at 53) suggests strong ranking potential once published.
Lincoln noted that the stone industry is generally behind the curve on SEO and content marketing — this is a competitive advantage to press.