During the November 2025 monthly marketing call, Asymmetric and Skaalen agreed to plan blog content through June 2026. The process involves distributing the existing 2025 blog topic list to key Skaalen stakeholders for input, then finalizing a schedule that covers all three care levels: Independent Living, Assisted Living, and Memory Care.
Skaalen publishes one blog post per month, rotating through their continuum of care:
The 2025 topic list was originally compiled in February 2025 and has been used to select monthly topics throughout the year. Completed topics are tracked with yellow highlighting in the master spreadsheet.
Dawn Zaemisch will forward the existing 2025 blog topic list (exported as a Word document) to:
Stakeholders are asked to highlight in pink any topics they want prioritized for 2026 and return the list to Dawn.
Once stakeholder picks are collected, Dawn will run the selections by Chris and Maggie for final approval before locking in the schedule.
Asymmetric will incorporate the approved topics into the content calendar, targeting coverage through June 2026. The goal is to have the schedule set far enough in advance that blog drafts can be queued and reviewed without last-minute pressure.
Blog topics are selected with SEO keyword volume in mind. High-traffic terms should be woven into topic selection where possible. A keyword flagged during the November call:
When stakeholders propose topics, Asymmetric should cross-reference against keyword research to prioritize terms with meaningful search volume.
| Month | Topic | Status |
|---|---|---|
| September 2025 | IL — "What is Independent Living?" + supporting posts | Approved with edits; pending photo review |
| October 2025 | AL — Assisted Living topic | Approved by Tammy |
| November 2025 | MC — "Signs It's Time to Consider a Memory Care Community for a Loved One" | In progress; "sundowners" added as keyword |
| December 2025 | IL — "Home for the Holidays" (tentative) | To be confirmed |
| Name | Role | Involvement |
|---|---|---|
| Dawn Zaemisch | Marketing Director, Skaalen | Coordinates process; distributes list; final review with Chris/Maggie |
| Tammy Montalto | AL/MC Director | Reviews and selects AL and Memory Care topics |
| Jenny | IL Coordinator | Reviews and selects IL topics |
| Chris | Executive Director | Final approval on schedule |
| Maggie | Leadership | Final approval on schedule |