Skaalen's blog content strategy centers on two parallel tracks: updating an existing Continuum of Care article to improve depth and SEO value, and maintaining a steady cadence of new blog topics developed by Asymmetric and approved by the Skaalen team. This approach prioritizes incremental improvement over wholesale redesign, consistent with Skaalen's broader philosophy that the website is performing well and does not require a full overhaul.
The existing Continuum of Care blog post was identified as too bare-bones. The update strategy, drafted by Asymmetric on February 27, 2026, calls for:
Rationale: The additions improve both user experience (prospects can navigate directly to the relevant community) and SEO (more substantive content signals relevance to search engines). The update is not driven by a need to fix poor performance but to maintain and incrementally improve a page that already ranks and converts.
Status as of 2026-03-25: Sent to Dawn for approval; pending review. Dawn to approve before Asymmetric publishes.
"I think that adding that will help. Again, not that we need new SEO, but I think that it's very helpful. It's good to keep on improving and updating your website by adding blogs and stuff."
— Melissa Cusumano
| Owner | Action | Due |
|---|---|---|
| Dawn | Review and approve Continuum of Care blog update (sent Feb 27) | ASAP |
| Melissa | Send two new blog topic proposals to Dawn for approval | Within 2 weeks of 2026-03-25 |