wiki/knowledge/content-marketing/skaalen-open-house-planning.md · 463 words · 2026-04-05
Skaalen Multi-Facility Open House — March/April 2026
Overview
Skaalen is planning a multi-facility open house event, tentatively scheduled for March 20 or April 2, 2026. The event will span five facilities and serve as a showcase for prospective residents and families. Date confirmation was pending an internal meeting the week following the February marketing call.
The open house follows a prior successful event and is being revived partly to coincide with the near-completion of construction at Heritage Center (expected end of March 2026).
Event Details
| Field |
Detail |
| Tentative Dates |
March 20, 2026 or April 2, 2026 |
| Format |
Multi-facility open house |
| Promotion Channel |
Email blast to existing interest list |
| Date Confirmation |
Dawn to confirm at internal Thursday meeting |
Facilities Included
- Therapy & Rehab Wellness Center
- Skaalen Heights
- Skaalen Ridge
- Heritage Center (construction wrapping ~end of March)
- Magnolia Gardens
- Skaalen Nursing & Rehab (TBD — Dawn had not yet confirmed with Simone)
Planning Notes
- Construction context: Heritage Center construction was expected to extend slightly, wrapping around end of March. This informed the April 2 date as a fallback to ensure the space is presentable.
- Therapy open house overlap: A separate therapy-focused open house in April had already been loosely started by Emma/Chris. The multi-facility event may absorb or align with that effort — to be resolved at the Thursday planning meeting.
- Nursing & Rehab inclusion: Dawn planned to check with Simone about whether to include Skaalen Nursing & Rehab. If included, scope of what they want to present would need to be defined.
- Primary channel: Email blast, modeled on the approach used for the previous open house
- List: Anyone who has previously expressed interest in any Skaalen facility or service level
- Lead time needed: Melissa flagged that once the date is confirmed, promotion should go out promptly to allow adequate notice
Key Decisions
- Date TBD: March 20 vs. April 2 — Dawn to confirm after Thursday internal meeting
- Scope confirmed: Five core facilities; Nursing & Rehab pending Simone's input
- Promotion method: Email blast (same approach as prior open house)
Action Items
| Owner |
Task |
Due |
| Dawn |
Confirm open house date (March 20 or April 2) at Thursday internal meeting |
Week of Feb 10, 2026 |
| Dawn |
Check with Simone re: Nursing & Rehab inclusion and scope |
Week of Feb 10, 2026 |
| Melissa |
Prepare email blast once date and scope are confirmed |
TBD after date confirmation |