During the March 2026 Asymmetric marketing strategy kickoff, the team identified and resolved a recurring HubSpot access bottleneck. Multiple team members had been sharing a single login (Melissa's) due to unclear seat assignments. The issue was resolved in-meeting by reassigning an unused seat to Melissa and clarifying each person's access level.
The Asymmetric HubSpot account had accumulated stale seat assignments over time. Chris Ostergaard held a core seat he no longer needed. Meanwhile, the active team — Karly, Avoke, Isalia, and Melissa — had largely defaulted to logging in under Melissa's credentials, creating friction whenever two-factor authentication codes were required.
Raphael (a developer/contractor) had his own super admin seat but had apparently forgotten his credentials and was requesting access through others, suggesting the team had lost visibility into who held what permissions.
Mark reviewed the seat assignments live during the call and made the following changes:
| Person | Role / Access Level | Notes |
|---|---|---|
| Mark Hope | Admin | Primary account owner |
| Karly Oykhman | Core seat | Active user |
| Raphael | Super admin + core seat | Had forgotten own credentials |
| Melissa Cusumano | Core seat (newly assigned) | Previously sharing Karly/Melissa login |
| Chris Ostergaard | ~~Core seat~~ | Removed |