AHS Leave-Behind Kit Design

A "feel-good" job-site leave-behind kit for ^[1], conceived by Gina Richardson and Bob Stigsell. The kit serves dual purposes: driving Google Reviews from satisfied customers and creating a memorable, word-of-mouth-friendly impression at job completions and the annual home show.

Concept

After a job wraps, the crew supervisor hands the homeowner a small kit — something warm and personal that reinforces the crew's care and prompts a review. The kit is designed to be low-cost, fast to assemble, and emotionally resonant: "we took out the bad stuff, here's something good to grow."

A secondary use case is the Madison home show, where the seed packet component works as a booth giveaway to draw foot traffic and spark conversation.

Kit Components

1. Thank-You Postcard

• Signed by the crew (supervisor collects signatures before leaving the job site)
• Includes a QR code linking directly to AHS's Google Reviews page
• Tone: warm, personal, brief — not a sales pitch
• Optionally mailable (Gina wants the flexibility to send via post if needed)
• Inspired by a business card from Madison Mobile Detailing & Pressure Washing that Bob brought in as a reference

2. Wildflower Seed Packet

• Seed paper or a standard seed packet (wildflower mix)
• Sourced from 4imprint (Gina already has a free sample)
• Carries a tagline tying the remediation work to new growth
• Tagline direction (working concepts from the meeting):
• "We took out the nasties — here's something to help your home bloom."
• Other options to be developed; Gina liked the ChatGPT suggestions directionally but didn't love any specific line yet

3. Optional Packaging

• Gina's vision: a small cinch bag (like a wedding favor bag) containing the postcard, seed packet, and possibly a business card or magnet
• Bob's constraint: must be fast and easy for supervisors to hand off — no elaborate assembly

Design & Production Notes

• Sebastian Gant (^[2]) is leading design and sourcing
• Asymmetric has local Madison printing partners who can produce the postcard
• The postcard and seed packet may be kept as separate items (not combined into one printed piece) to preserve flexibility for the home show use case
• Seed paper postcard (plantable paper) is an option if cost-effective — Gina is open to it but prioritizes cost

Tagline Development

The tagline needs to:
- Connect the remediation service (asbestos/mold removal) to a positive outcome
- Be short enough for a postcard or seed packet label
- Feel warm, not clinical
- Align with Gina's existing phone greeting: "How can I make your day safer?"

The safety cone idea (squishy promo cone) was floated but rejected — doesn't connect clearly to the service.

Home Show Application

• The seed packet (with or without the full kit) works as a booth giveaway at the annual Madison home show (approximately one month from the December 2025 meeting)
• Goal: draw people to the booth who wouldn't otherwise stop; give them something to take home and talk about
• Gina's framing: "People don't know there's asbestos in vinyl flooring. Something that gets them to our booth means I can teach them something."
• The Google Reviews postcard is not intended for the home show — keep these two pieces functionally separate

Action Items

• [ ] Sebastian: design the thank-you postcard (layout, QR code, crew signature area)
• [ ] Sebastian: develop tagline options for the seed packet
• [ ] Sebastian: source seed packets via 4imprint or comparable vendor
• [ ] Sebastian: coordinate with local Madison printer for postcard production
• [ ] Sebastian: propose whether postcard + seed packet should be combined or kept separate, with cost comparison
• [ ] Gina: confirm preferred tagline direction once options are presented
• [ ] Both: target completion before the home show (~January 2026)

Related

• ^[3]
• ^[4]
• ^[5]
• ^[6]