AHS Thank You Card Redesign

Overview

The existing AHS thank you card is being redesigned as a postcard (front/back format) to serve dual purposes: a handwritten note left with customers after a job, and a directly mailable piece. The redesign incorporates contact information, a Google Reviews CTA, updated copy, and a new icon replacing the shield logo.

This was discussed and scoped during the ^[1]. Implementation is assigned to Sebastian Gant.

Design Specifications

Format

• Front/back postcard (not a fold-over card)
• Must include a stamp area on the back to allow direct mailing without an envelope
• Ensure the AHS logo/address block is positioned to leave room for a stamp in the upper-right corner

Logo / Icon

• Remove the existing shield logo
• Replace with a subtle flower icon — a daisy or sunflower outline is preferred (simple, clean outline style)
• The shield was felt to read as a church/religious symbol and does not fit the brand direction for this piece

Color

• Retain AHS brand blue (dark navy pulled from existing brand assets)
• Dark front with white back creates a striking contrast — this is intentional and approved

Copy

Tagline / Sentiment

"It was our pleasure to make your home safer."

• Include this on the card as the primary warm closing line
• Note: some cards may be sent to businesses rather than homeowners — consider printing a small batch without this line for commercial use, with the majority including it

Contact Information (required)

• Phone number
• Website URL

QR Code CTA

• QR code should link directly to the Google Reviews submission page for AHS
• Label the QR code clearly so recipients know what they're scanning — suggested language:

  "Scan to let us know how we did" or "Scan for Google Reviews"

• Do not leave the QR code unlabeled; customers won't scan without context

Usage Context

• Handed to customers by the crew at job completion (optionally paired with Gina's handmade flower seed organza bags)
• Can be mailed to past customers (e.g., school training attendees who haven't returned)
• General enough to work across residential and commercial jobs

Action Items

• [ ] Redesign card to postcard format with stamp area (@Sebastian Gant)
• [ ] Replace shield with daisy/sunflower outline icon (@Sebastian Gant)
• [ ] Add phone number, website, and labeled QR code linking to Google Reviews (@Sebastian Gant)
• [ ] Include copy: "It was our pleasure to make your home safer." (@Sebastian Gant)
• [ ] Produce a small variant batch without the home-specific tagline for commercial recipients (@Sebastian Gant)
• [ ] Send draft v2 to Gina for review before printing (@Sebastian Gant)

Related

• ^[2]
• ^[3]