During the 2026-04-01 marketing sync, the team identified a design bottleneck blocking the Asymmetric launch. Multiple deliverables — LinkedIn Ad graphics, gated content guides, social media graphics, and landing pages — were all competing for the same design resources. The team restructured priorities and reassigned work to unblock the highest-impact items first.
The design team (primarily Mikal/Michal) was overloaded with Asymmetric tasks alongside other client work (Cordwainer, etc.), creating a bottleneck across all launch-critical deliverables. No single item was moving fast enough to unblock the campaigns that depended on it.
| Priority | Deliverable | Owner | Deadline | Blocks |
|---|---|---|---|---|
| 1 | LinkedIn Ad graphics | Core design team | EOD Thursday | LinkedIn Ads launch |
| 2 | Gated content guides (3 remaining) | Andre | EOW | Email campaign launch |
| 3 | Social media graphics | Roy (reassigned) | EOW | Social posting |
| — | Landing pages | Design team | ASAP / post-launch redesign | Email campaign launch |
Social media graphics were pulled off the core design team's plate and handed to Roy. The rationale: Roy had visibility into the existing Asymmetric look and feel (via Canva), the social graphics were lower priority than the ads, and the reassignment freed the core team to focus exclusively on the LinkedIn Ad graphics.
"We are going to hand this one to Roy while you are working on the LinkedIn Ad graphics." — Melissa
LinkedIn Ad campaigns were fully built and ready to launch — the only blocker was the graphics. The team set an EOD Thursday deadline to ensure delivery before the Polish design team went out for the holiday weekend (Friday–Monday).
Rather than waiting for a full custom landing page design, the team agreed to have the design team mimic an existing landing page layout. This unblocks the email campaigns without requiring new design work. The pages will be revisited and redesigned once the new Asymmetric website is built.
"Here's a layout we recommend mimicking for these layouts. We can update the pages once we have the new design, but we have two campaigns that are ready to go." — Melissa
The prioritization decisions were made with the following availability constraints in mind:
- Philippines team: Out Thursday–Monday
- Polish design team (Avoke + others): Out Friday–Monday
- Roy: Available and already engaged; confirmed on the social graphics task by end of call